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  "documentTitle": "The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking",
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  "notes": "PwC Global Consumer Insights Pulse Survey page 22.",
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      "text": "For many, behaviour changes, both forced and voluntary, will have become habit. Savvy consumer companies will be alert to these permanent changes and will be making their own adaptations.",
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      "text": "But nobody alive today will ever forget the year-plus that was dominated by the coronavirus. For many, behaviour changes, both forced and voluntary, will have become habit. Savvy consumer companies will be alert to these permanent changes and will be making their own adaptations.",
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      "text": "Even though the pandemic continues to devastate nations such as India and Brazil, some light is appearing at the end of this long, dark tunnel. COVID-19 vaccinations are clearly a positive: for instance, 56% of the Israeli population had been fully vaccinated by mid-May 2021; 38% of Chileans, 27% of Britons and 26% of Qataris had obtained the same relief.",
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      "text": "And now the animal spirits of the economy are starting to stir. The International Monetary Fund projects a 6.4% expansion for the global economy in 2021, and the Organisation for Economic Co-operation and Development forecasts a 5.6% rise in global GDP growth this year—a 1.5% lift over what the intergovernmental body had expected as recently as December 2020. Our most recent Pulse survey mirrors those sentiments, with 36% of consumers saying they’ve become more optimistic about the economy since late last year. As ever, it’s the young who are most upbeat about the future.",
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