Holiday Season Insights How did retail apparel promotions perform in 2019?

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chart 1/1 source-note 1/1 subtitle 1/1 title 2/2

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dot source-note subtitle action-title headline

Tools 1

Although not explicitly a 2x2 matrix, the presence of a dot chart could suggest a comparison across two variables, potentially aligning with a 2x2 matrix structure.

Metrics 1

Percentage of holiday period days with active full-store promotion survey_sentiment · 78%

Most retailers continued to default to full-store promotions, while some appeared to be sharpening focus on key categories

Frameworks 1

comparison_frame 90%

Comparison of 2017 vs 2019 data points across multiple retailers

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The chart uses a dot-plot with arrows to indicate the direction of change between 2017 (open circles) and 2019 (solid circles).