Kenya has Africa's second-largest modern retail market, and its strength is reinforced by sound economic growth, and a growing and urbanizing middle class.
Global Retail Expansion at Crossroads · page 27 of 31
The slide contains a continuation of a previous section at the top, followed by a dedicated section on Kenya.
Consulting deck · country_insights · establish_context · overcrowded density
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list/bullet: Kenya: The leader in East Africa Population: 44 million Total retail sales: $26 billion Retail sales CAGR (2013-2015): 4.6%
Narrative foundations (from the Storymakers methodology) slide · 70%Kenya (29th) has Africa's second largest formal retail market after South Africa, reinforced by sound economic growth, rising consumer confidence, and a growing and urbanizing middle class.
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