{ "docId": "019dd923-5ca1-7489-b637-d7a66052de17", "docSlug": "a587d39c6652536d", "documentTitle": "Global Retail Expansion at Crossroads", "authorId": "Kearney", "authorName": "Kearney", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.678, "pageNumber": 27, "pageCount": 31, "prevPage": 26, "nextPage": 28, "slideType": "country_insights", "function": "establish_context", "density": "overcrowded", "nDataPoints": 3, "notes": "The slide contains a continuation of a previous section at the top, followed by a dedicated section on Kenya.", "elementsJson": [ "paragraph", "kpi_table" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-5ca1-7489-b637-d7a66052de17/27", "deckHref": "/decks/019dd923-5ca1-7489-b637-d7a66052de17", "deckJsonHref": "/decks/019dd923-5ca1-7489-b637-d7a66052de17.json", "deckAnchorHref": "/decks/019dd923-5ca1-7489-b637-d7a66052de17#slide-27", "components": [ { "bbox": null, "kind": "callout", "text": "Kenya (29th) has Africa's second largest formal retail market after South Africa, reinforced by sound economic growth, rising consumer confidence, and a growing and urbanizing middle class.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-c7c9-7288-bbc3-38231bf2fe76", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.3, "x": 0.09, "y": 0.45 }, "kind": "list", "text": "Kenya: The leader in East Africa\nPopulation: 44 million\nTotal retail sales: $26 billion\nRetail sales CAGR (2013-2015): 4.6%", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "4f23606e-0ffd-4327-8a1e-f8c0782bebf8", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "Retail sales CAGR: 4.6%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd951-c7c9-7288-bbc3-3db5bba33a93", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.82, "x": 0.09, "y": 0.54 }, "kind": "paragraph", "text": "Kenya (29th) has Africa's second largest formal retail market after South Africa, reinforced by sound economic growth, rising consumer confidence, and a growing and urbanizing middle class. Its established consumer goods sector, developed supply chains, and valued import and port entry point make it a prime market.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3a948b9a-b796-4b4b-80dc-97e0c9b05646", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.82, "x": 0.09, "y": 0.1 }, "kind": "paragraph", "text": "convenience, variety, and less crowding. While the capital Accra currently has most of the modern space, retail is expected to grow in other regions, with 170,000 square meters of modern space to be completed in secondary cities like Kumasi, Takoradi, and Tema by 2018. South Africa retailers such as Pick n Pay and Shoprite have entered to build their growth beyond their domestic market, and other international retailers are seeing the country as a gateway to West Africa. An investor-friendly government approach, which includes bilateral treaties with the United States and EU, has helped boost retail. And the government has supported the shopping mall concept, helping create the necessary enabling environment to add retail space in the country.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "831d8b90-d557-416c-a939-840147d51ec7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.82, "x": 0.09, "y": 0.79 }, "kind": "paragraph", "text": "Even as international chains show interest, local operators lead the modern market. Grocery remains dominated by traditional stores and street markets, with modern outlets leading only in cities with more middle class consumers. Beyond Carrefour, international retailers include Game (operated by South Africa's Massmart), which opened in 2015 as an anchor at Garden City Mall, and Botswana's Choppies, which acquired Kenyan supermarket Ukwala for $10 million. Fast food outlets have expanded rapidly, with local and international brands seeking a piece of the pie. KFC opened its eighth store in Nairobi, and other brands include Domino's Pizza and Subway.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "acea4f98-7aa1-4a8c-888c-0b61cac76ded", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.82, "x": 0.09, "y": 0.63 }, "kind": "paragraph", "text": "Nairobi and Mombasa, Kenya's two largest cities, remain the focus of retail development. For example, the Two Rivers mixed development in Nairobi opened in 2016 with 62,000 square meters of retail space, making it the largest shopping mall in Central and East Africa. Carrefour will occupy 10,000 square meters of space in the mall, one of two branches to be operated by Dubai-based Majid Al Futtaim. Westgate shopping mall reopened for business in June 2015, two years after a deadly terrorist attack, with 90 percent of the original tenants returning and new retailers such as local coffee retailer Dormans, Czech shoe seller Bata, and Pizza Hut setting up shop.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "fbe15597-21d3-4afc-8c89-fe43eeeb3e22", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.82, "x": 0.09, "y": 0.29 }, "kind": "title", "text": "Kenya has Africa's second-largest modern retail market, and its strength is reinforced by sound economic growth, and a growing and urbanizing middle class.", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "13222636-2163-43a6-8045-724b02c39d07", "frameworkName": null, "frameworkSlug": null } ], "metrics": [ { "metricRaw": "Retail sales CAGR", "numberRaw": "4.6%", "numberKind": "percent", "actionTitle": "Kenya has Africa's second-largest modern retail market, and its strength is reinforced by sound economic growth, and a growing and urbanizing middle class.", "calloutText": "Kenya (29th) has Africa's second largest formal retail market after South Africa, reinforced by sound economic growth, rising consumer confidence, and a growing and urbanizing middle class.", "numberScale": null, "numberValue": 4.6, "metricFamily": "growth_rate", "numberCurrency": null } ], "tools": [ { "name": "List presentation", "slug": "list-presentation", "agent": null, "layer": "slide", "matchId": "df225b9c-f22e-4aa2-8b2a-69773b8dbf0b", "evidence": "list/bullet: Kenya: The leader in East Africa Population: 44 million Total retail sales: $26 billion Retail sales CAGR (2013-2015): 4.6%", "confidence": 0.7 }, { "name": "Narrative foundations (from the Storymakers methodology)", "slug": "narrative-foundations", "agent": "storyteller", "layer": "slide", "matchId": "a5671859-1625-4650-b75e-5554b23e0964", "evidence": "Kenya (29th) has Africa's second largest formal retail market after South Africa, reinforced by sound economic growth, rising consumer confidence, and a growing and urbanizing middle class.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 31, "from": 26, "beatId": "7ec704e2-8ecd-4b5d-bcbe-7de80ab88c34", "arcName": "Monroe's Motivated Sequence", "arcSlug": "monroes-sequence", "beatName": "Visualization", "beatSlug": "monroes-sequence-visualization", "evidence": "The document provides a conclusion and appendix", "position": 3, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }