Parthenon Recruitment FR · page 8 of 12
Parthenon Recruitment FR · slide 8
Consulting deck · testimonial · illustrate_case · balanced density
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Components 6
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Tools 4
Social Proof block · 80%
Crowd background photo plus individual endorsements
Authority Bias slide · 70%Role titles (Associate Consultant, Manager) lend authority
Credibility Transfer slide · 88%Named employees with role + photo lend authority
Emotional Appeal slide · 78%First-person personal narratives
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