Tested, Trusted, Transformed An exploration of the Corporate Affairs Function and its Leaders · page 11 of 36
The slide uses a three-part categorization framework to synthesize qualitative interview data.
Consulting deck · diagnosis · diagnose · overcrowded density
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Audience Definition slide · 70%
The slide discusses different categories of Corporate Affairs Function purposes, such as 'Reputationally focused', 'Growth focused', and 'Strategic Storyteller'.
Problem-Agitate-Solve (PAS) slide · 50%The quotes from interviewees imply a problem (e.g., 'protecting reputation'), an agitation (e.g., ' unequivocally in service of business growth'), and a solve (e.g., 'create new conversations and campaigns').
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