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  "documentTitle": "Tested, Trusted, Transformed An exploration of the Corporate Affairs Function and its Leaders",
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      "text": "When asked \"What is the stated purpose/mission of the Function?\", our interviewees' answers can be categorised in three ways.",
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      "text": "Reputationally focused: their purpose statements varied between being reputationally focused such as \"protecting reputation, putting out fires\" and \"building the company's reputation to advance our corporate agenda\"",
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      "text": "Growth focused: such as \"unequivocally in service of business growth through fostering relations\" and \"create new conversations and campaigns to help the business grow into new markets.\"",
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      "text": "When asked \"What is the stated purpose/mission of the Function?\", our interviewees' answers can be categorised in three ways:",
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      "text": "\"We can track customers from our social media and brand engagement activity right through the app to purchase.\"\n\n\"Over the past five years, the CA Function acting as a commercial driver, has been our number one priority. What we have tried to get much better at is demonstrating that a pound spent generates 10 times or 15 times return.\"",
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      "text": "\"Our purpose is to be the most trusted connector of people, devices, and networks. There is a commercial advantage of being seen as trusted partly because we handle peoples' data. Our Corporate Affairs strategy is based on this and perfectly aligned.\"",
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      "text": "1.3 What is the mission and purpose of a Corporate Affairs Function?",
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