2023 Global Marketing Trends

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Audience Definition slide · 60%

paragraph/paragraph: Different industries will likely need to adopt different, more localized approaches to these technologies that carefully prioritize the needs of their customers with the existing resources the brands

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CMO adoption rate share_penetration · 41%

Still, 41% of all CMOs plan to support their advertising strategy with blockchain in the next 12 months, and blockchain and other technologies were the fifth-most important technology cited by CMOs.

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