The gap between marketers' ambitions and the reality of experiences they're currently able to deliver to their customers is very apparent.
Bridging Customer Experience Gap · page 4 of 56
The slide uses a three-column-like layout (though presented as two columns) to categorize organizational challenges.
Consulting deck · diagnosis · diagnose · overcrowded density
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MECE Principle block · 80%
Six numbered, distinct, non-overlapping gap categories
The Rule of Three block · 75%Page lays out gaps 1-2-3 with parallel icons and copy
Action Titles slide · 70%Callout names 'gap between marketers ambitions and reality'
Metaphor & Analogy slide · 60%Star/house/heart icons stand in for each gap concept
Storytelling: audience calibration slide · 70%The survey identified that there is a highly significant gap between how businesses believe they perform and how they deliver against customer needs.
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