The content imperative
Bridging Customer Experience Gap · page 35 of 56
Includes a pull-quote from Maya Moufarek of Pharmacy2U and references Figure 14.
Consulting deck · key_messages · summarize · overcrowded density
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primary paragraph paragraph paragraph pull-quote headline
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Action Titles slide · 75%
Callout '56% have content strategy needed' states the gap headline
Aha! Moment slide · 50%The kings of content - think Red Bull, General Electric and Glossier, to name a few - use content not just directly associated with products and purchase journeys, but to engage consumers outside of
Credibility Transfer slide · 65%Pharmacy2U CMO quote anchors the content imperative
Problem Statement Canvas slide · 60%Incorporating content into CX strategies should prevent a peak of engagement followed by a trough as a piece of content achieves an immediate engagement that is not maintained.
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