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      "text": "More than half (56%) of marketers agree they have the content strategy they need to deliver against their CX objectives.",
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      "text": "In an era of vast customer choice, an individual's perception of a brand is the sum of their experiences with it; a formula than can determine a purchase decision of one brand over another. Content is a key component of that equation, enabling a brand to engage with customers regardless of device or channel, providing answers and information as a seamless part of the journey.",
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      "text": "The kings of content - think Red Bull, General Electric and Glossier, to name a few - use content not just directly associated with products and purchase journeys, but to engage consumers outside of a purchase path, strengthening their brand image and ensuring it is front of mind.",
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