The experience delivery gap: how consumers and marketers rate CX
Bridging Customer Experience Gap · page 11 of 56
The slide serves as an introduction to the report's findings, referencing data tables that appear on subsequent pages.
Consulting deck · situation_overview · establish_context · overcrowded density
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Contrast Pairs loop · 80%
Loop opens by naming the marketer-vs-consumer disconnect
Data Story Arc loop · 65%Sets context-conflict for the upcoming data tables
Action Titles slide · 75%Title 'how consumers and marketers rate CX' frames the comparison
Data Story Arc slide · 60%Business professionals surveyed (mainly marketers, but also those working in customer service, customer insight, sales and IT functions) gave their own companies an average score of around 6.5
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