Fast Forward Route to Consumers · page 18 of 21
The slide uses a process flow diagram to contrast the indirect path (via intermediaries) with the direct path to the store.
Consulting deck · customer_journey · present_framework · balanced density
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Components 6
callout customer-journey paragraph paragraph paragraph action-title
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Before-After-Bridge block · 78%
Sets the 'before' journey state that p19-20 bridges with the new model.
Action Titles slide · 92%Title: 'IT IS PARAMOUNT TO RETHINK THE CUSTOMER JOURNEY AND THE ROLE OF RETAIL'.
Annotation slide · 80%Annotates 'high level of intermediation' and 'store marginal role' on the journey.
Concrete Language slide · 75%Defines need as 'specific and infrequent purchasing not initiated by brand or store'.
Customer journey map slide · 80%B2C customer journey flow showing intermediaries (Architect, Designer, Dealer, Influencer) vs direct store path.
Visual Hierarchy slide · 70%Start -> Awareness -> Conversion stages laid as left-to-right flow.
Metrics 0
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Frameworks 2