TO UNLOCK THE POTENTIAL, DESIGN BRANDS MUST LOOK AT WHO WILL BE THE FUTURE CONSUMER....
Fast Forward Route to Consumers · page 10 of 21
The chart shows a shift in consumer base composition over a 9-year period.
Consulting deck · industry_trends · quantify_impact · balanced density
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Slide schematic 3/3
callout 1/1 chart 1/1 title 1/1
Components 3
primary bar-stacked headline
Tools 6
Information Gap Theory loop · 70%
Loop 4 opens curiosity gap about who tomorrow's customer is.
Action Titles slide · 92%Title: 'DESIGN BRANDS MUST LOOK AT WHO WILL BE THE FUTURE CONSUMER'.
Audience Definition slide · 70%TO UNLOCK THE POTENTIAL, DESIGN BRANDS MUST LOOK AT WHO WILL BE THE FUTURE CONSUMER....
Audience Persona slide · 70%TODAY MILLENNIALS ALREDY REPRESENTING 35% OF LUXURY CONSUMERS
Emotional Appeal slide · 65%Frames urgency around generational shift.
Picture Superiority Effect slide · 75%Oversized 65% callout dominates the slide.
Metrics 1
Frameworks 0
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