2011 China Luxury Market Study · page 21 of 27
The slide uses a two-column structure to contrast internal brand issues (scrutiny) with external environmental factors (online media).
Consulting deck · key_messages · frame_problem · overcrowded density
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Slide schematic 9/10
callout 1/1 list 4/4 quote 2/3 source-note 1/1 title 1/1
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Components 10
primary bullet bullet bullet bullet testimonial testimonial quote source-note headline
Tools 6
Action Titles slide · 90%
Title states 'luxury brands need to proactively manage negative media exposure'.
Closing Techniques slide · 78%Red banner CTA at bottom: 'Brands need to be more sensitive to media exposure risks'.
Credibility Transfer slide · 80%Quotes attributed to 'Lawyer, China Consumer Association' and 'Industry expert'.
Emotional Appeal slide · 85%Lawyer and industry expert quotes about scrutiny, showing-off, negative impact.
Law of Similarity slide · 70%Two parallel gray boxes 'Luxury brands getting more scrutiny' vs 'unintentionally got associated'.
Problem-Agitate-Solve (PAS) slide · 50%The slide presents a problem (negative media exposure) and agitates it, then offers a solution (proactive management of PR).
Metrics 0
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No metric insight is anchored to this slide.
Frameworks 0
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No frameworks
No framework match is anchored to this slide.