The eCommerce market is split into two key segments, each with a different operating and monetization model
e-Conomy SEA Unlocking the $200 billion digital opportunity in Southeast Asia · page 11 of 34
The slide uses a hierarchical tree structure to define the market segments.
Consulting deck · segmentation · decompose_segments · balanced density
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Slide schematic 5/5
diagram 1/1 source-note 2/2 table 1/1 title 1/1
Components 5
process source-note source-note data headline
Tools 4
MECE Principle block · 82%
First-hand vs Second-hand goods is exhaustive, mutually exclusive split.
Contrast Pairs loop · 70%Two columns directly contrast model, monetization, size, players.
Action Titles slide · 85%Title states 2-segment split with different monetization models.
Gestalt Principles slide · 75%Tree diagram uses proximity and connection to show parent-child segmentation.
Metrics 1
Frameworks 1