HVUs spend 7X vs non-HVUs; intent to grow spend highest in SEA
e-Conomy SEA 2023 report: Thailand · page 6 of 14
Slide 6 of a Google/Temasek/Bain report on SEA digital economy.
Consulting deck · kpi_dashboard · quantify_impact · dense density
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Slide schematic 6/6
chart 4/4 disclaimer 1/1 title 1/1
Components 6
bar-grouped bar-grouped bar-grouped bar-horizontal disclaimer headline
Tools 7
Action Titles slide · 90%
Title is the insight: 'HVUs spend 7X vs non-HVUs; intent to grow spend highest in SEA'
Annotation slide · 80%Multipliers (10.8X, 10.1X, 7.8X...) annotated next to each vertical bar
Color Strategy slide · 85%Two-tone blue legend HVU/Non-HVU consistent across all sub-charts
Contrast Pairs slide · 85%Every panel pits HVU (light blue) vs Non-HVU (dark blue)
Small Multiples slide · 75%Three panels (composition, vertical spend, intent) repeat the HVU/Non-HVU contrast
Visual Hierarchy slide · 70%Largest '7.0X' label anchors the slide as the headline number
Von Restorff Effect slide · 75%Bold '7.0X weighted average' callout stands out below the bar chart
Metrics 1
Frameworks 0
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No framework match is anchored to this slide.