HVUs spend 8.4X vs non-HVUs: the highest multiple in SEA
e-Conomy SEA 2023 report: Singapore · page 5 of 6
Slide 5 of a Google/Temasek/Bain e-Conomy SEA report.
Consulting deck · data_table · quantify_impact · balanced density
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Slide schematic 5/6
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The Rule of Three block · 65%
Three side-by-side panels (composition / spend ratio / change in spend).
Aha! Moment loop · 70%Three panels build to the 8.4X weighted-average reveal — the deck's core insight.
Contrast Pairs loop · 88%Light vs dark blue legend (HVU vs Non-HVU) drives every chart on the page.
Action Titles slide · 92%Title quotes the headline number: 'HVUs spend 8.4X vs non-HVUs: the highest multiple in SEA'.
Pre-attentive Attributes slide · 78%Numerical labels (18.4X, 13.0X, 11.3X...) descend visually to make ranking pop.
Von Restorff Effect slide · 82%'8.4X weighted average' rendered larger and bolder beneath the bar chart.
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