HVUs spend 6.3X vs non-HVUs; transport is a key differentiator
e-Conomy SEA 2023 report: Philippines · page 6 of 14
Data source: Google-commissioned Kantar e-Conomy SEA consumer survey 2023.
Consulting deck · data_table · analyze_data · dense density
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Slide schematic 6/6
chart 4/4 disclaimer 1/1 title 1/1
Components 6
bar-grouped bar-grouped bar-grouped bar-horizontal disclaimer headline
Tools 7
Contrast Pairs loop · 80%
HVU vs non-HVU light/dark blue pairing throughout
Action Titles slide · 95%Title quantifies the insight: 'HVUs spend 6.3X vs non-HVUs; transport is a key differentiator'
Annotation slide · 85%Multiplier values labelled at end of every horizontal bar
Concrete Language slide · 90%Specific multiplier '6.3X' and named verticals (Transport 21.8X)
Small Multiples slide · 80%Three panels: composition by demographic/geo, vertical spend, change in spend
So What? Test slide · 95%Title is the so-what — quantified differentiator named
Von Restorff Effect slide · 85%'6.3X weighted average' rendered larger and bolder than other figures
Metrics 1
Frameworks 0
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