HVUs spend 5.3X vs non-HVUs; even distribution of HVU demographics
e-Conomy SEA 2023 report: Malaysia · page 6 of 7
Data sourced from Google-commissioned Kantar e-Conomy SEA consumer survey 2023.
Consulting deck · data_table · analyze_data · dense density
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Slide schematic 6/6
chart 4/4 disclaimer 1/1 title 1/1
Components 6
bar-grouped bar-grouped bar-grouped bar-horizontal disclaimer headline
Tools 8
Pareto Principle (80/20) block · 70%
Vital-few HVUs drive disproportionate share of online spend
Contrast Pairs loop · 80%Every panel contrasts HVU vs non-HVU bars
2x2 matrix slide · 50%The slide implies a 2x2 matrix with HVU and non-HVU segments.
Action Titles slide · 90%Title quantifies 'HVUs spend 5.3X vs non-HVUs'
Annotation slide · 80%Multipliers (13.4X, 5.5X...) annotated on each bar pair
Color Strategy slide · 85%Light vs dark blue distinguishes HVU from non-HVU
Visual Hierarchy slide · 80%5.3X dominates; per-vertical multipliers secondary
Von Restorff Effect slide · 80%5.3X weighted average set in oversized blue type
Metrics 1
Frameworks 0
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