HVUs spend 6.8X vs non-HVUs; highest delta in travel
e-Conomy SEA 2023 report: Indonesia · page 6 of 14
Data from Google-commissioned Kantar e-Conomy SEA consumer survey 2023.
Consulting deck · data_table · quantify_impact · dense density
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Slide schematic 6/6
chart 4/4 disclaimer 1/1 title 1/1
Components 6
bar-grouped bar-grouped bar-grouped bar-horizontal disclaimer headline
Tools 7
Chunking loop · 70%
Three labeled panels: composition, online spend, change in spend
Contrast Pairs loop · 90%Every panel contrasts HVU against non-HVU
2x2 matrix slide · 70%chart/bar-horizontal: HVU vs non-HVU online spend by vertical
Action Titles slide · 90%Title quotes the headline stat: 'HVUs spend 6.8X vs non-HVUs; highest delta in travel'
Color Strategy slide · 85%Light blue for HVU vs dark blue for Non-HVU consistently
Concrete Language slide · 75%Specific multiples per category: 10.4X travel, 7.2X groceries, 6.6X streaming
Von Restorff Effect slide · 80%'6.8X weighted average' highlighted in blue beneath the bar chart
Metrics 1
Frameworks 0
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