HVUs spend 6.8X vs non-HVUs; highest delta in travel
e-Conomy SEA 2023 report: Indonesia · page 6 of 14
Data from Google-commissioned Kantar e-Conomy SEA consumer survey 2023.
Consulting deck · data_table · quantify_impact · dense density
Slide locked Sign in to view
Slide schematic 6/8
callout 0/1 chart 4/4 disclaimer 1/1 metric 0/1 title 1/1
2 without position callout 1 · metric 1
calloutmetric · primary
Components 8
callout bar-grouped bar-grouped bar-grouped bar-horizontal disclaimer primary headline
Tools 7
Chunking loop · 70%
Three labeled panels: composition, online spend, change in spend
Contrast Pairs loop · 90%Every panel contrasts HVU against non-HVU
2x2 matrix slide · 70%chart/bar-horizontal: HVU vs non-HVU online spend by vertical
Action Titles slide · 90%Title quotes the headline stat: 'HVUs spend 6.8X vs non-HVUs; highest delta in travel'
Color Strategy slide · 85%Light blue for HVU vs dark blue for Non-HVU consistently
Concrete Language slide · 75%Specific multiples per category: 10.4X travel, 7.2X groceries, 6.6X streaming
Von Restorff Effect slide · 80%'6.8X weighted average' highlighted in blue beneath the bar chart
Metrics 1
Frameworks 0
∅
No frameworks
No framework match is anchored to this slide.