Companies that are perceived to offer equal opportunities to men and women see big dividends in employee engagement
Everyday Moments of Truth · page 7 of 20
The chart uses a red arrow to highlight the positive delta between 'Unequal' and 'Equal' opportunity perceptions.
Consulting deck · data_table · quantify_impact · overcrowded density
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Slide schematic 7/7
chart 1/1 paragraph 4/4 source-note 1/1 title 1/1
Components 7
bar-grouped paragraph paragraph paragraph paragraph source-note headline
Tools 7
Loss Aversion block · 70%
Implied loss of -19 eNPS reframes inaction as costly
2x2 matrix slide · 70%The slide's chart compares eNPS scores for different groups, potentially forming a 2x2 matrix.
Action Titles slide · 92%Figure 3 title: 'Companies see big dividends in employee engagement'
Annotation slide · 90%Red arrow leaping from -19 (unequal) to 38/46 (equal) bars
Contrast Principle slide · 88%Dramatic visual jump from negative eNPS to +46 across the chart
Emotional Appeal slide · 60%Frames equality as both moral and commercial 'dividend'
Von Restorff Effect slide · 75%Red arrow is the only colored mark amid grey bars
Metrics 1
Frameworks 0
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