AVOD and FAST services are incremental: users watch more hours of video rather than shift away from SVOD or linear TV
Streaming Video Back to Future · page 7 of 9
Data shows that AVOD/FAST usage correlates with higher total weekly viewing hours, suggesting incrementality rather than substitution.
Consulting deck · industry_trends · quantify_impact · balanced density
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The Turn loop · 65%
Climactic slide of the myth-busting loop: 'incremental, not substitutional'
Action Titles slide · 90%Title states 'AVOD and FAST services are incremental: users watch more hours'
Contrast Principle slide · 80%Each panel pairs 'not using AVOD/FAST' vs 'using' totals (27→30.7, 15.3→18.1)
Deploy / Reshape / Invent (BCG) slide · 80%AVOD and FAST services are incremental: users watch more hours of video rather than shift away from SVOD or linear TV
Small Multiples slide · 80%Two parallel panels: MVPD subscribers vs cable cutters/nevers
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