{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b635-1f0b40468dbb", "slug": "5aab06bc32fa6944", "title": "Streaming Video Back to Future", "subtitle": "BCG", "author": "BCG", "pageCount": 9, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.91, "document": { "id": "019dd923-5ca1-7489-b635-1f0b40468dbb", "slug": "5aab06bc32fa6944", "title": "Streaming Video Back to Future", "rawTitle": "Streaming Video Back to Future", "authorId": "BCG", "authorName": "BCG", "authorDisplay": "BCG", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "2022-Streaming-Video-Back-to-Future.pdf", "sourceUrl": "https://web-assets.bcg.com/36/0d/4a2659cd4fc59b7dd8bdb2d0507a/streaming-video-slideshow-may-2022.pdf", "sourceDate": "2022-05-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:30+00", "status": "ready", "pageCount": 9, "orientation": "landscape", "aspectRatio": 1.91, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/5aab06bc32fa6944", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 9, "pagesIndexed": 9, "pagesWithImages": 9, "pagesWithMetadata": 9, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 51, "chartCount": 14, "metricSlides": 8, "toolMatches": 41, "documentToolMatches": 0, "frameworkMatches": 3, "arcMatches": 2, "beatMatches": 8, "loopMatches": 3, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99ae-f9dc95aa0ff5", "evidence": "Deck peels surface market view (p2) through tier dynamics (p3-4) and AVOD/FAST behaviour (p5-7) to a core 'back to broadcast' insight (p8-9).", "isPrimary": true, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99ae-ff44cd5521be", "evidence": "Each slide states a fact and its 'so what' via the action title; deck-wide 'now what' is implicit in the 'Back to the Future' thesis.", "isPrimary": false, "confidence": 45, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 2, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 2, "name": "Surface Observation", "beatId": "019dd95a-0702-74a3-87e0-5504eb5373a8", "matchId": "019dd95a-0543-7581-99ae-f9dc95aa0ff5", "beatType": { "name": "Surface Observation", "slug": "onion-surface-observation", "status": "active", "canonId": "019dd9b8-0b39-73c0-b415-6c4cf34cc343", "version": 1, "description": null }, "evidence": "Saturated SVOD market, 96% penetration flat YoY", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 4, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 3, "name": "First Layer", "beatId": "019dd95a-0702-74a3-87e0-58b23261e21f", "matchId": "019dd95a-0543-7581-99ae-f9dc95aa0ff5", "beatType": { "name": "First Layer", "slug": "onion-first-layer", "status": "active", "canonId": "019dd9b8-0bd1-75b2-9773-18ea7796621c", "version": 1, "description": null }, "evidence": "Growth is in second tier, churn ~3x higher there", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 7, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 5, "name": "Deeper Layer", "beatId": "019dd95a-0702-74a3-87e0-5e7af4184037", "matchId": "019dd95a-0543-7581-99ae-f9dc95aa0ff5", "beatType": { "name": "Deeper Layer", "slug": "onion-deeper-layer", "status": "active", "canonId": "019dd9b8-0c69-7473-8222-610daa3e4df7", "version": 1, "description": null }, "evidence": "AVOD/FAST penetration up, usage proportion flat, hours incremental", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Development", "slug": "development", "status": "active", "canonId": "019dd9b8-0332-7008-b3aa-11b0840a57b1", "version": 1, "description": "The middle stretch in arcs that have one. Often where length problems creep in." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 8, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 8, "name": "Core Insight", "beatId": "019dd95a-0702-74a3-87e0-61bfba2a5ea5", "matchId": "019dd95a-0543-7581-99ae-f9dc95aa0ff5", "beatType": { "name": "Core Insight", "slug": "onion-core-insight", "status": "active", "canonId": "019dd9b8-0d41-766a-8ad4-4ba6c6e72446", "version": 1, "description": null }, "evidence": "Streamers want both on-demand and scheduled programming", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 9, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 9, "name": "Implications", "beatId": "019dd95a-0702-74a3-87e0-644afffcaeed", "matchId": "019dd95a-0543-7581-99ae-f9dc95aa0ff5", "beatType": { "name": "Implications", "slug": "onion-implications", "status": "active", "canonId": "019dd9b8-0dda-7730-893d-deaac7e9c295", "version": 1, "description": null }, "evidence": "AVOD/FAST do not replace SVOD; they are additive", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 7, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 2, "name": "The Facts (What)", "beatId": "019dd95a-0702-74a3-87e0-693770a8a6ef", "matchId": "019dd95a-0543-7581-99ae-ff44cd5521be", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 45 }, { "to": 9, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 8, "name": "The Implications (So What)", "beatId": "019dd95a-0702-74a3-87e0-6cb696c67739", "matchId": "019dd95a-0543-7581-99ae-ff44cd5521be", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Scheduled programming desired; AVOD/FAST is additive", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 45 }, { "to": 9, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 9, "name": "The Action (Now What)", "beatId": "019dd95a-0702-74a3-87e0-704c49e484c9", "matchId": "019dd95a-0543-7581-99ae-ff44cd5521be", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Implicit thesis: streaming heading back to broadcast model", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. 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Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-14f5-72a3-8b8c-aaa76e10dbf8", "evidence": "In-chart callout 'higher among those with fewer SVOD subscriptions if replacing'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:32.858858+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-14f5-72a3-8b8c-ae917ac544e0", "evidence": "Line chart used to show monotonic relationship across 1→8+ subs", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.858858+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-14f5-72a3-8b8c-b00dc9388b5d", "evidence": "Final slide distils the deck thesis into one sentence", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.858858+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [ { "matchId": "9e23558c-ab3a-44dc-8af6-e1b3fed41ed8", "evidence": "Segmentation of services into top five, contenders, and long tail", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:39:40.729+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "market-segmentation-pyramid" }, { "matchId": "1448156c-d34f-4afa-b27e-d6ff657dffc6", "evidence": "Direct comparison between top five and other SVOD services", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:39:40.84+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "frameworkName": "comparison-frame" }, { "matchId": "2e7af910-c084-43bd-9076-79a247bd2fdd", "evidence": "The slide tests the hypothesis that AVOD/FAST are replacements for SVOD by looking for a negative correlation.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:39:42.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "diagnostic-test" } ], "patterns": [] }, "storymakers": { "model": "claude-cli-sonnet-4.6", "backend": null, "rawJson": { "arc": { "id": 12, "slug": "onion", "beats": [ { "name": "Surface Observation", "end_page": 2, "evidence": "Saturated SVOD market, 96% penetration flat YoY", "position": 1, "start_page": 2 }, { "name": "First Layer", "end_page": 4, "evidence": "Growth is in second tier, churn ~3x higher there", "position": 2, "start_page": 3 }, { "name": "Deeper Layer", "end_page": 7, "evidence": "AVOD/FAST penetration up, usage proportion flat, hours incremental", "position": 3, "start_page": 5 }, { "name": "Core Insight", "end_page": 8, "evidence": "Streamers want both on-demand and scheduled programming", "position": 4, "start_page": 8 }, { "name": "Implications", "end_page": 9, "evidence": "AVOD/FAST do not replace SVOD; they are additive", "position": 5, "start_page": 9 } ], "evidence": "Deck peels surface market view (p2) through tier dynamics (p3-4) and AVOD/FAST behaviour (p5-7) to a core 'back to broadcast' insight (p8-9).", "confidence": 60 }, "loops": [ { "id": 34, "slug": "34-segmentation-split", "end_page": 4, "evidence": "p2 aggregate, p3 splits into top-five / contenders / long tail, p4 contrasts churn between the segments.", "position": 1, "objective": "Split the SVOD market by tier and surface differential growth/churn", "confidence": 75, "start_page": 2 }, { "id": 12, "slug": "12-myth-buster", "end_page": 7, "evidence": "p5 penetration up but proportion flat, p6 ~20% regardless of hours, p7 hours are incremental, not substitutional.", "position": 2, "objective": "Bust the 'AVOD/FAST is replacing SVOD' belief", "confidence": 78, "start_page": 5 }, { "id": 3, "slug": "03-aha-moment", "end_page": 9, "evidence": "p8 users want scheduled programming, p9 AVOD/FAST does not correlate with SVOD subs — both point to additive, broadcast-like behaviour.", "position": 3, "objective": "Reveal the 'back to the future' insight: streaming converges with broadcast", "confidence": 70, "start_page": 8 } ], "slide_tools": [ { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "Title 'Streaming Video Heads Back to the Future' is a cyclical-return metaphor", "confidence": 85 }, { "id": 165, "slug": "picture-superiority-effect", "layer": "Slide", "evidence": "Right-half lifestyle photo of family with multiple devices", "confidence": 70 } ], "page_number": 1 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states the insight: 'saturated market, people are using more SVOD services'", "confidence": 90 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Three parallel YoY panels: penetration, avg subs, cohort split", "confidence": 90 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Gray = 2021, green = 2022 across all three panels", "confidence": 85 }, { "id": 74, "slug": "inductive-reasoning", "layer": "Loop", "evidence": "Three pieces of evidence (penetration, subs, cohort) build to segmentation pattern", "confidence": 75 }, { "id": 3, "slug": "pyramid-principle", "layer": "Block", "evidence": "Action title gives the answer; charts below provide supporting evidence", "confidence": 75 } ], "page_number": 2 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'SVOD growth is in the second tier' states the insight directly", "confidence": 90 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Light green = top five, dark green = contenders, gray = long tail", "confidence": 85 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Tier labels above bars and 2021–2022 change row beneath each bar", "confidence": 85 }, { "id": 158, "slug": "von-restorff-effect", "layer": "Slide", "evidence": "Contender bars darkened to stand out from the rest of the field", "confidence": 75 } ], "page_number": 3 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title quantifies: 'Churn is about three times higher for smaller SVOD services'", "confidence": 95 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "'~3x higher churn rate' bracket and red/green change-direction dots", "confidence": 90 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Left mini-chart top-five vs others sets the contrast for the right detail", "confidence": 80 }, { "id": 78, "slug": "contrast-pairs", "layer": "Loop", "evidence": "Top-five vs other services churn pairing", "confidence": 70 } ], "page_number": 4 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title sets up the paradox: penetration up, usage proportion flat", "confidence": 90 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Three side-by-side YoY panels for AVOD/FAST metrics", "confidence": 90 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Green = AVOD/FAST share, gray = SVOD share", "confidence": 80 }, { "id": 78, "slug": "contrast-pairs", "layer": "Loop", "evidence": "Penetration rising vs usage flat — myth-busting tension setup", "confidence": 75 } ], "page_number": 5 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title delivers the '20% regardless of hours' core finding", "confidence": 90 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Dotted 20% reference line and respondent counts above each bar", "confidence": 90 }, { "id": 158, "slug": "von-restorff-effect", "layer": "Slide", "evidence": "'All respondents' bar is darker green to separate aggregate from segments", "confidence": 75 } ], "page_number": 6 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'AVOD and FAST services are incremental: users watch more hours'", "confidence": 90 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Two parallel panels: MVPD subscribers vs cable cutters/nevers", "confidence": 80 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Each panel pairs 'not using AVOD/FAST' vs 'using' totals (27→30.7, 15.3→18.1)", "confidence": 80 }, { "id": 96, "slug": "the-turn", "layer": "Loop", "evidence": "Climactic slide of the myth-busting loop: 'incremental, not substitutional'", "confidence": 65 } ], "page_number": 7 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'Streamers like both on-demand and scheduled programming'", "confidence": 90 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Two-tone green encodes Strongly agree vs Agree on stacked bars", "confidence": 80 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Statements ranked by agreement; right callout reinforces 32% scheduled", "confidence": 70 }, { "id": 103, "slug": "aha-moment", "layer": "Loop", "evidence": "Surfaces the unexpected: scheduled programming is wanted by 64%", "confidence": 75 } ], "page_number": 8 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states the conclusion: 'AVOD and FAST are not replacements for SVOD'", "confidence": 95 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "In-chart callout 'higher among those with fewer SVOD subscriptions if replacing'", "confidence": 90 }, { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Line chart used to show monotonic relationship across 1→8+ subs", "confidence": 75 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Final slide distils the deck thesis into one sentence", "confidence": 70 } ], "page_number": 9 } ], "slides_seen": 9, "deck_summary": "A tight, data-only BCG findings deck that aligns well with Storymakers at the slide layer — every action title states the insight, charts are clean and annotated — but lacks an explicit recommendation, so it sits closer to a layered Onion of findings than a fully resolved consulting story.", "secondary_arcs": [ { "id": 11, "slug": "triple-take", "beats": [ { "name": "The Facts (What)", "end_page": 7, "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage", "position": 1, "start_page": 2 }, { "name": "The Implications (So What)", "end_page": 9, "evidence": "Scheduled programming desired; AVOD/FAST is additive", "position": 2, "start_page": 8 }, { "name": "The Action (Now What)", "end_page": 9, "evidence": "Implicit thesis: streaming heading back to broadcast model", "position": 3, "start_page": 9 } ], "evidence": "Each slide states a fact and its 'so what' via the action title; deck-wide 'now what' is implicit in the 'Back to the Future' thesis.", "confidence": 45 } ], "images_inspected": 7, "slide_frameworks": [] }, "matchedAt": "2026-04-26 16:10:57+00", "slidesSeen": 9, "deckSummary": "A tight, data-only BCG findings deck that aligns well with Storymakers at the slide layer — every action title states the insight, charts are clean and annotated — but lacks an explicit recommendation, so it sits closer to a layered Onion of findings than a fully resolved consulting story.", "imagesInspected": 7, "extractionSeconds": 308.10132 }, "score": { "backend": "claude", "scoredAt": "2026-05-02 12:12:24.049+00", "subScores": { "scqa_arc": 50, "action_titles": 92, "mece_structure": 65, "closing_strength": 35, "evidence_quality": 85, "clarity_of_thesis": 60, "production_quality": 82, "visual_storytelling": 78 }, "totalScore": 68, "coveragePct": 100, "explanations": { "scqa_arc": "Reads as an analytical findings dump: situation (SVOD saturation, slide 2) and complication (churn, slide 4) are present, but no explicit question is posed and no synthesized answer slide closes the arc.", "action_titles": "Every content slide carries a full insight-bearing sentence rather than a topic label, e.g. slide 4: 'Churn is about three times higher for smaller SVOD services than for the top five—and it's rising'.", "mece_structure": "The flow covers SVOD saturation (2-4) then AVOD/FAST behavior (5-9), but slides 5, 6, 7, and 9 partially overlap on the 'AVOD/FAST is incremental, not substitutive' claim without clear sectioning.", "closing_strength": "Slide 9 ends on an analytical finding ('AVOD/FAST are not replacements for SVOD') with no recommendation, call to action, implications for operators, or next steps.", "evidence_quality": "Every claim is grounded in charts with metrics, footnotes, and data points (16 on slide 3, 12 on slide 4); assertions consistently tied to year-over-year comparisons and segmented cohorts.", "clarity_of_thesis": "The cover (slide 1) is decorative and the thesis—that AVOD/FAST are incremental and complementary to SVOD, returning streaming to a 'back to the future' hybrid model—only emerges across slides 2-7 rather than being declared upfront.", "production_quality": "100% action-title density, consistent BCG framework with footnotes and metric callouts on nearly every slide; minor demerit for three slides flagged as overcrowded (2, 4, 6).", "visual_storytelling": "Strong tool-to-message fit—stacked bars for share comparisons (6, 8), split panels for cohort contrasts (7), and a line chart with annotation arrow (9)—though slides 2, 4, and 6 are flagged overcrowded." }, "slidesAnalyzed": 9 }, "review": { "backend": null, "verdict": "A tight analytical insight deck with strong action titles slide-by-slide, but missing the opening thesis and closing recommendation — useful as a teaching example for title-writing, not for end-to-end Storymakers narrative structure.", "reviewedAt": "2026-04-24 14:05:02+00", "slidesSeen": 9, "suggestions": [ "Insert an executive-summary slide after the cover that states the governing thesis in one action title (e.g., 'AVOD/FAST is additive, not substitutive — incumbents should treat it as new inventory, not defensive insurance').", "Group the 7 findings under 2–3 MECE pillar dividers (e.g., 'SVOD market is saturating', 'AVOD/FAST is incremental', 'Viewing behavior is hybrid') so the argument structure is visible.", "Add a closing 'So what' slide with 2–3 implications for streamers, ad-sellers, or content owners — turning the analysis into a recommendation rather than ending on an observation." ], "closingScore": 40, "openingScore": 45, "topStrengths": [ "Action titles on pp.4, 6, 7, 9 are model examples: they state a quantified insight plus its implication in one line.", "Most slides pair a metric with a callout sentence that re-asserts the takeaway, reinforcing one-idea-per-slide discipline.", "Consistent analytical register — every body slide is an 'analyze_data' slide with a lead metric, giving evidentiary density." ], "topWeaknesses": [ "No SCQA opening: p.1 is a mood title and p.2 jumps into a chart finding with no stated question or stakes.", "No closing resolution — p.9 is another finding, not a 'what to do' or 'what it means for operators' slide.", "No section dividers or MECE pillars; insights are sequenced topically and the reader must assemble the argument themselves.", "Arc is flat: every slide is at the same altitude (a finding), so there is no tension-and-release or escalating argument." ], "narrativeScore": 55, "pillarCritique": "There are no section dividers and no MECE pillar structure — slides alternate between 'industry_trends' and 'market_landscape' tags but the ideas (saturation, churn, AVOD/FAST incrementality, scheduled vs. on-demand) are sequenced as loose topics rather than under an explicit framework.", "closingCritique": "The deck ends on p.9 with another observational finding ('AVOD and FAST penetration does not correlate with the number of SVOD subscriptions') — no recommendation, no next-steps, no call to action; it simply stops mid-analysis.", "openingCritique": "The cover (p.1) is a poetic title with no stakes, and p.2 dives straight into a data observation ('people are using more SVOD services') rather than stating a thesis or 'so-what' for operators; the reader has to infer the argument from scattered findings.", "extractionSeconds": 55.23628, "narrativeCritique": "The deck is an analytical insight-dump around SVOD/AVOD trends without a clear S→C→A→R arc; there is no explicit situation-setting opening, no complication framed as tension, and no resolution or recommendation slide closing the loop.", "titleQualityScore": 78, "titleQualityCritique": "Most titles are genuinely declarative and insight-bearing — e.g. p.4 'Churn is about three times higher for smaller SVOD services than for the top five—and it's rising' and p.7 'AVOD and FAST services are incremental: users watch more hours of video rather than shift away from SVOD' — which is a real strength; a few (p.3 'SVOD growth is in the second tier') are shorter and less self-contained." }, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/pSVD4j_Q5ZOE1kiO1RrEZXSvtJBM8g-Simj4acLULf4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy81YWFiMDZiYzMyZmE2OTQ0L3AwMDEuanBn", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", 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Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 45 } ], "loops": [ { "to": 9, "from": 8, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e7-76a140af607f", "evidence": "p8 users want scheduled programming, p9 AVOD/FAST does not correlate with SVOD subs — both point to additive, broadcast-like behaviour.", "position": 3, "objective": "Reveal the 'back to the future' insight: streaming converges with broadcast", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 9, "type": "analysis", "title": "The chart uses a line graph to visualize the relationship between SVOD subscription count and AVOD/FAST usage.", "function": "diagnose", "rawType": "diagnosis", "block": null, "metadata": { "slideType": "diagnosis", "slideTypeCanon": { "name": "Diagnosis", "slug": "diagnosis", "status": "active", "canonId": "019de52d-0cd7-7212-898f-0464041ff8d8", "version": 1, "description": null }, "function": "diagnose", "functionCanon": { "name": "Diagnose", "slug": "diagnose", "status": "active", "canonId": "019de52d-1657-7223-acc5-7437d878c850", "version": 1, "description": null }, "density": "balanced", "densityScore": 45, "componentCount": 5, "textChars": 577, "nDataPoints": 8, "notes": "The chart uses a line graph to visualize the relationship between SVOD subscription count and AVOD/FAST usage.", "elementsJson": [ "headline_text", "line_chart", "callout_box" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:39:42.098+00", "seconds": 2.459, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/9", "deck": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb", "deckAnchor": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-9", "deckJson": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.4, "x": 0.15, "y": 0.55 }, "kind": "callout", "text": "The percentages would likely be higher among those with fewer SVOD subscriptions if AVOD/FAST were replacing SVOD", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:39:42.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "56c98ef4-e80d-4851-acb7-62c9ccd6e603", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.25 }, "kind": "chart", "text": "Line chart showing % of SVOD subscribers using AVOD/FAST services vs number of SVOD subscriptions", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:39:42.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9416819e-5e1a-4540-bd30-675c3f47648b", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.05, "y": 0.9 }, "kind": "disclaimer", "text": "Source: BCG Global Institute for the Future of Television Consumer Survey, 2022. Note: AVOD = advertising-based video on demand; FAST = free advertising-supported TV; SVOD = subscription video on demand.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:39:42.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a37fd5b4-9beb-4347-89c9-bde90a4ecb4f", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "AVOD/FAST penetration: 57%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:47:45+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb8-762a-a73d-4e1c192c2da4", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "AVOD and FAST penetration does not correlate with the number of SVOD subscriptions, suggesting AVOD and FAST are not replacements for SVOD", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:39:42.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "81eab9bd-b342-40cb-8403-5eff96ceccbe", "parentComponentId": null } ], "metrics": [ { "metricRaw": "AVOD/FAST penetration", "numberRaw": "57%", "numberKind": "percent", "actionTitle": "AVOD and FAST penetration does not correlate with the number of SVOD subscriptions, suggesting AVOD and FAST are not replacements for SVOD", "calloutText": "The percentages would likely be higher among those with fewer SVOD subscriptions if AVOD/FAST were replacing SVOD", "numberScale": null, "numberValue": 57, "metricFamily": "share_penetration", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-14f5-72a3-8b8c-a4515da5f287", "evidence": "Title states the conclusion: 'AVOD and FAST are not replacements for SVOD'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 95, "extraction": { "at": "2026-04-29 13:07:32.858858+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-14f5-72a3-8b8c-aaa76e10dbf8", "evidence": "In-chart callout 'higher among those with fewer SVOD subscriptions if replacing'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:32.858858+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-14f5-72a3-8b8c-ae917ac544e0", "evidence": "Line chart used to show monotonic relationship across 1→8+ subs", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:32.858858+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-14f5-72a3-8b8c-b00dc9388b5d", "evidence": "Final slide distils the deck thesis into one sentence", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:32.858858+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [ { "matchId": "2e7af910-c084-43bd-9076-79a247bd2fdd", "evidence": "The slide tests the hypothesis that AVOD/FAST are replacements for SVOD by looking for a negative correlation.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:39:42.098+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "frameworkName": "diagnostic-test" } ], "arcBeats": [ { "to": 9, "arc": { "name": "The Onion", "slug": "onion", "status": "active", "bestFor": "Root cause analysis, diagnostics", "canonId": "019dd956-627f-76b1-b286-0c575846d572", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Surface Observation -> First Layer -> Deeper Layer -> Core Insight -> Implications", "description": null, "familyLabel": null }, "from": 9, "name": "Implications", "beatId": "019dd95a-0702-74a3-87e0-644afffcaeed", "matchId": "019dd95a-0543-7581-99ae-f9dc95aa0ff5", "beatType": { "name": "Implications", "slug": "onion-implications", "status": "active", "canonId": "019dd9b8-0dda-7730-893d-deaac7e9c295", "version": 1, "description": null }, "evidence": "AVOD/FAST do not replace SVOD; they are additive", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 60 }, { "to": 9, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 8, "name": "The Implications (So What)", "beatId": "019dd95a-0702-74a3-87e0-6cb696c67739", "matchId": "019dd95a-0543-7581-99ae-ff44cd5521be", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Scheduled programming desired; AVOD/FAST is additive", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 45 }, { "to": 9, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 9, "name": "The Action (Now What)", "beatId": "019dd95a-0702-74a3-87e0-704c49e484c9", "matchId": "019dd95a-0543-7581-99ae-ff44cd5521be", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Implicit thesis: streaming heading back to broadcast model", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 45 } ], "loops": [ { "to": 9, "from": 8, "loop": { "name": "03_aha_moment", "slug": "03-aha-moment", "status": "active", "bestFor": "Data-heavy sections, research findings, analytical arguments", "canonId": "019dd956-66f4-7668-ab25-cec9c996c0bc", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "description": "Establish a tension, present data, then deliver the insight that changes everything", "familyLabel": null }, "matchId": "019dd95a-088b-72c8-b7e7-76a140af607f", "evidence": "p8 users want scheduled programming, p9 AVOD/FAST does not correlate with SVOD subs — both point to additive, broadcast-like behaviour.", "position": 3, "objective": "Reveal the 'back to the future' insight: streaming converges with broadcast", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true } ], "arcBeats": [ { "from": 2, "to": 2, "label": "Surface Observation", "description": "Saturated SVOD market, 96% penetration flat YoY" }, { "from": 3, "to": 4, "label": "First Layer", "description": "Growth is in second tier, churn ~3x higher there" }, { "from": 5, "to": 7, "label": "Deeper Layer", "description": "AVOD/FAST penetration up, usage proportion flat, hours incremental" }, { "from": 8, "to": 8, "label": "Core Insight", "description": "Streamers want both on-demand and scheduled programming" }, { "from": 9, "to": 9, "label": "Implications", "description": "AVOD/FAST do not replace SVOD; they are additive" } ], "loops": [ { "from": 2, "to": 4, "label": "Segmentation Split", "description": "Split the SVOD market by tier and surface differential growth/churn" }, { "from": 5, "to": 7, "label": "Myth Buster", "description": "Bust the 'AVOD/FAST is replacing SVOD' belief" }, { "from": 8, "to": 9, "label": "Aha Moment", "description": "Reveal the 'back to the future' insight: streaming converges with broadcast" } ] }