Global Retail Banking 2022 · page 15 of 32
The slide uses a serpentine path to represent the customer journey through different financial life stages.
Consulting deck · customer_journey · present_framework · sparse density
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framework 1/1 source-note 1/1 title 1/1
Components 3
instance source-note headline
Tools 4
Causal Chain loop · 70%
Arrowed loop walks customer through joining -> optimizing -> saving
Action Titles slide · 75%Exhibit 7 'Realize a Purpose-Led Vision at Each Customer Life Stage'
Law of Continuity slide · 60%Continuous green path connects sequential life stages
Picture Superiority Effect slide · 85%Iconified life-stage waypoints (car, piggy bank, house, transactions)
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Frameworks 2