Victorias Creative and Cultural Economy Fact Pack · page 32 of 65
The chart uses a 2D coordinate system to map city brand perception. Melbourne is positioned in the 'Ones to watch' cluster.
Consulting deck · competitive_analysis · compare_peers · dense density
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Slide schematic 5/6
callout 1/1 chart 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
1 without position metric 1
metric · primary
Components 6
primary scatter primary paragraph source-note headline
Tools 4
Curiosity Gap block · 70%
Closing callout asks 'How can Melbourne continue to increase its buzz?'
Action Titles slide · 78%Title 'Melbourne's level of buzz in line with expectations...'
Annotation slide · 80%Coloured ovals label 'Top 4', 'Challengers', 'Ones to watch', 'Developing'
Chart Selection Guide slide · 78%Scatter quadrant chart chosen to plot Asset strength vs Buzz
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 3
2x2 Matrix 70%
Four labelled clusters (Top 4, Challengers, Ones to watch, Developing)
Global City Brand Barometer 88%Chart titled 'Global City Brand Barometer'; axes Asset strength × Buzz
matrix-2x2 80%The chart uses two axes (Asset strength vs Buzz) to segment cities into four distinct quadrants/clusters.