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  "documentTitle": "Victorias Creative and Cultural Economy Fact Pack",
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  "notes": "The chart uses a 2D coordinate system to map city brand perception. Melbourne is positioned in the 'Ones to watch' cluster.",
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      "kind": "callout",
      "text": "How can Melbourne continue to increase its 'buzz'?",
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      "text": "Amount of social media (Facebook likes and Twitter sentiment analysis) and conventional media mentions. Note: Non English speaking countries' buzz scores likely to be understated",
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      "text": "Source: Guardian Cities global city brand barometer 2014",
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      "text": "Melbourne's level of 'buzz' in line with expectations of asset quality and economic prosperity",
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