True-Luxury Global Consumer Insights 7th Edition · page 10 of 33
The chart uses a 2x2 matrix structure to categorize luxury segments into 'Winners' and 'Losers' based on consumer sentiment.
Consulting deck · market_landscape · analyze_data · dense density
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2x2 matrix slide · 90%
2x2 matrix of consumer appetite
Action Titles slide · 90%Title: 'RELUCTANT TOWARDS HOTELS, RESORT AND CRUISE VACATIONS'.
Annotation slide · 92%WINNERS / LOSERS quadrant labels repeated.
Chart Selection Guide slide · 90%Mirror scatter quadrant for experiential luxury categories.
Color Strategy slide · 82%Black/blue/yellow encoding for Social/Private/Experiential Products.
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Frameworks 2