Seeing the BIG Picture

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Slide schematic 8/9

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metric · primary

Components 9

primary infographic infographic infographic bullet bullet bullet primary headline

Tools 2

Action Titles slide · 75%

'Insights generated by qualitative discussions... and quantitative survey covering ~2,600 consumers'

Credibility Transfer slide · 85%

Methodology page borrows authority from sample size and triangulated method

Metrics 1

survey respondents survey_sentiment · 2,615

Insights generated by qualitative discussions with industry leaders and consumers along with a quantitative survey covering ~2,600 consumers

Frameworks 1

Methodology Overview 80%

Slide outlines the research process (secondary, expert, consumer)

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