Seeing the BIG Picture

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Slide schematic 6/6

chart 1/1 list 2/2 source-note 1/1 title 2/2

Components 6

dot bullet bullet source-note action-title headline

Tools 2

Action Titles slide · 85%

'Higher digital engagement correlated with higher watch times'

Chart Selection Guide slide · 50%

chart/dot: Watch time/week (in minutes) for GEC fiction, GEC non-fiction, and Sports, comparing not engaged vs digitally engaged users.

Metrics 1

Watch time/week other · 35%

Higher digital engagement correlated with higher watch times on both LTV...

Frameworks 1

before-after-framing 90%

Contrasts 'Industry Myth'/'Prevailing view' with 'Consumer Reality'.

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