Contrary to industry belief, even cohorts like over-35 years, women and small-town residents have significant digital influence
Seeing the BIG Picture · page 20 of 60
The slide uses a heatmap to demonstrate that digital influence is widespread across all demographic groups, challenging traditional assumptions.
Consulting deck · data_table · analyze_data · dense density
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primary source-note data action-title headline
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2x2 matrix slide · 50%
Heatmap table showing % respondents influenced by Age, Gender, Income, City-tier across Pre/Post watching stages
Action Titles slide · 88%'Contrary to industry belief, even cohorts like over-35, women and small-town residents have significant digital influence'
Unexpected Pattern slide · 80%Data overturns assumed cohort behavior
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