However, Indian media companies are under-indexed on marketing spends and digital capabilities
Seeing the BIG Picture · page 13 of 60
Includes a bubble chart comparing marketing spend vs industry size, a stacked bar chart comparing digital vs offline spend across industries, and qualitative industry feedback.
Consulting deck · diagnosis · diagnose · overcrowded density
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Slide schematic 5/5
chart 2/2 quote 1/1 source-note 1/1 title 1/1
Components 5
bar-stacked bubble testimonial source-note headline
Tools 3
Action Titles slide · 90%
'However, Indian media companies are under-indexed on marketing spends and digital capabilities'
Audience Segmentation slide · 70%Even domestically, digital spends lower than other B2C industries
Von Restorff Effect slide · 65%India flag highlighted in green amongst grey peers on the 2x2
Metrics 1
Frameworks 2