Seeing the BIG Picture

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Slide schematic 5/8

callout 0/1 chart 2/2 metric 0/1 quote 1/2 source-note 1/1 title 1/1

3 without position callout 1 · metric 1 · quote 1

calloutmetric · primaryquote

Components 8

callout bar-stacked bubble primary testimonial quote source-note headline

Tools 3

Action Titles slide · 90%

'However, Indian media companies are under-indexed on marketing spends and digital capabilities'

Audience Segmentation slide · 70%

Even domestically, digital spends lower than other B2C industries

Von Restorff Effect slide · 65%

India flag highlighted in green amongst grey peers on the 2x2

Metrics 1

Share of digital in marketing spends cost_savings · 28%

However, Indian media companies are under-indexed on marketing spends and digital capabilities

Frameworks 2

2x2 Matrix 85%

Country scatter with axes 'Marketing spends as % of revenue' x 'Share of digital in marketing'

diagnostic-test 80%

The slide identifies a performance gap (under-indexing) and provides evidence across two dimensions (international benchmarking and cross-industry comparison).

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Includes a bubble chart comparing marketing spend vs industry size, a stacked bar chart comparing digital vs offline spend across industries, and qualitative industry feedback.