India is an entertainment-hungry nation – and growth in digital is driving new content consumption
Seeing the BIG Picture · page 10 of 60
Includes footnotes defining TV, Digital, and Others categories.
Consulting deck · industry_trends · analyze_data · dense density
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Data Story Arc loop · 70%
Context (entertainment hungry) -> conflict (US/China static) -> insight (India 3-4x faster)
Action Titles slide · 88%'India is an entertainment-hungry nation - growth in digital driving new content consumption'
Chart Selection Guide slide · 70%chart/bar-stacked: Number of hours of consumption/day/viewer 2019 vs 2022E
Small Multiples slide · 85%Same CAGR chart repeated for India / US / China for PayTV and OTT SVoD
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