The AM Way 2024 · page 3 of 17
The slide lists core values: Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity.
Consulting deck · key_messages · summarize · dense density
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Components 6
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Authority Bias slide · 85%
Co-CEO photos + signed 'Message from Co-CEOs Bryan Marsal and Tony Alvarez II'
Color Strategy slide · 80%Each value is a distinct color block (green Integrity, blue Quality, orange Objectivity, etc.)
Concrete Language slide · 55%Specific facts: '40 years', 'North America, Europe, Asia, Australia and Latin America'
Emotional Appeal slide · 60%Italic CEO prose appeals to ethics, pride, 40-year reputation
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Frameworks 1