The shape of retail: Consumers and the new normal · page 3 of 7
The slide contains two distinct stacked bar charts. The top chart shows threat perception (5 levels), the bottom chart shows lockdown timing opinion (4 levels).
Consulting deck · data_table · analyze_data · balanced density
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bar-stacked-100pct bar-stacked-100pct legend primary headline headline
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Chart Selection Guide slide · 85%
100% stacked bars match Likert threat-level data
Color Strategy slide · 80%Gradient legend from cyan (Very high) to grey (Very low) encodes severity
Law of Similarity slide · 65%Identical bar styling across cohorts cues comparison
Small Multiples slide · 85%Same chart repeated across 6 age cohorts (16-24 through 65+)
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