The shape of retail: Consumers and the new normal · page 2 of 7
The chart uses a 2x2 matrix structure to segment countries by economic sentiment and spending behavior.
Consulting deck · peer_benchmark · compare_peers · balanced density
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Slide schematic 5/6
chart 1/1 framework 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
1 without position metric 1
metric · primary
Components 6
bubble instance primary paragraph source-note headline
Tools 7
2x2 matrix slide · 70%
framework/instance: 2x2 Matrix
Action Titles slide · 85%Title states insight: 'Pessimism and cutting back spending in Europe'
Annotation slide · 80%Directional arrows label 'Worsening decline' and 'Worsening confidence' axes
Chart Selection Guide slide · 85%Bubble chart encodes 3 dimensions: spending, confidence, finance pessimism
Color Strategy slide · 75%Single brand blue for context, dark navy reserved to spotlight Italy
Pre-attentive Attributes slide · 70%Bubble size and color hue used as instantly-readable encodings
Von Restorff Effect slide · 85%Italy rendered in dark navy while peer countries are light blue
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 2