Skeptics are the largest group, accounting for 33 percent of the sample, yet their dissatisfaction with financial providers means they are a challenging persona to engage.
2019 Global FS Consumer Study DACH · page 8 of 59
The slide uses a persona-based segmentation framework to categorize financial services consumers.
Consulting deck · segmentation · present_framework · overcrowded density
Slide locked Sign in to view
Slide schematic 8/8
image 1/1 list 4/4 paragraph 2/2 title 1/1
Components 8
photo bullet bullet bullet bullet paragraph paragraph headline
Tools 3
Metrics 1
Frameworks 2