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2019 Global FS Consumer Study DACH · page 30 of 59

The chart uses a 3D bar representation to show percentage interest per persona segment.

Consulting deck · data_table · analyze_data · dense density

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Slide schematic 5/7
callout 0/1 chart 1/1 legend 1/1 metric 0/1 paragraph 1/1 title 2/2
2 without position callout 1 · metric 1
calloutmetric · primary
Components 7
callout bar-grouped legend primary paragraph headline headline
Tools 2
Chart Selection Guide slide · 75%

Grouped bars chosen to show persona × offer matrix.

 Small Multiples slide · 88%

Four grouped bar clusters — one per personalization offer — compared across personas.
Metrics 1
% of persona expressing interest in personalization other · 86%

The table below shows the percentage of each persona that expressed an interest in different types of personalization.

Frameworks 1
audience-segmentation 90%

The slide segments consumers into four distinct personas: Pioneers, Pragmatists, Skeptics, and Traditionalists.