The four personas paint a compelling picture of banking and insurance consumers. More importantly, they offer a pattern banks and insurers can use to build responsive, personalized services for their customers.
2019 Global FS Consumer Study DACH · page 21 of 59
The slide uses a custom radial bar chart visualization to represent persona-based data.
Consulting deck · segmentation · decompose_segments · dense density
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Slide schematic 4/4
chart 1/1 list 1/1 paragraph 1/1 title 1/1
Components 4
bar-horizontal bullet paragraph headline
Tools 3
Color Strategy slide · 88%
Persistent persona colour legend (magenta/cyan/purple/blue) repeated per panel.
Law of Similarity slide · 70%Identical donut form across panels groups them as one visual family.
Small Multiples slide · 90%Six parallel swirl panels comparing four personas across six dimensions.
Metrics 1
Frameworks 1