The low footprint of large companies in these markets means that innovation is happening on too small a scale to have the needed impact, or is not happening in the places where it is needed the most.
Ready for take-off Why niche markets are the next big thing · page 11 of 37
The slide uses a large portrait image to evoke a sense of focus or 'vision' in contrast to the 'blind spot' mentioned in the text.
Consulting deck · problem_statement · frame_problem · dense density
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