Figure 9: When considering the 'affordability' of a product or service, consumers are looking beyond upfront cost
Green by Default · page 26 of 35
The slide combines survey data on consumer affordability perceptions with a qualitative example of service-led business models and a statistic on corporate decarbonization.
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2x2 matrix slide · 60%
What consumers pay attention to when considering the affordability of a product or service - APAC, LATAM, MEA
Action Titles slide · 85%Chart title 'consumers are looking beyond upfront cost' states the so-what
Annotation slide · 75%Each bar annotated with 53/43/40/36% labels
Chart Selection Guide slide · 78%Vertical bars rank-ordered by % of respondents
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