Despite its promise, few companies are making use of eco-essential innovation today. Our analysis found that among leading organizations that have discussed green innovation in the media, only 16% are currently pursuing eco-essential innovation (Figure 6). In other words, this game-changing opportunity to drive growth is going largely untapped.
Green by Default · page 13 of 35
Accenture Green Innovation framework
Consulting deck · market_landscape · present_framework · overcrowded density
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Slide schematic 6/6
chart 1/1 framework 1/1 paragraph 1/1 source-note 1/1 title 2/2
Components 6
bar-vertical instance paragraph source-note headline headline
Tools 4
Action Titles slide · 80%
Headline 'Reinventing green innovation' frames the framework
Annotation slide · 85%Each of three columns annotated with example product (vegan bottles, battery-as-a-service, cell-based seafood)
Centre-Stage Effect slide · 75%Eco-essential placed in the centre column to nudge selection
Von Restorff Effect slide · 78%Middle 'Eco-essential innovation 16%' column visually emphasised as the gap
Metrics 1
Frameworks 3