Dynamic pricing has always been possible, but it has mostly depended on intuition. In the future, banks will price their services with a greater understanding of how each variable affects the outcome for each customer.
Banking on AI Banking Top 10 Trends for 2024 · page 27 of 48
The slide uses a blob-like graphic to highlight a key takeaway about the shift from intuition to data-driven pricing.
Consulting deck · industry_trends · summarize · overcrowded density
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Despite years of talk about “hyper-personalization”, banks’ pricing has always been characterized more by consistency and simplicity than the ability and willingness of individual customers to pay.
Action Titles slide · 70%Trend 5 callout positions AI dynamic pricing as the recommendation.
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