Contrast Pairs pattern illustration

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Contrast Pairs

Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief

Category
Loop
Source
Nancy Duarte, Resonate (2010)
Open in Learn

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Definition What is it?

Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief

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  • why_it_works
  • signals
  • antipattern
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