the-ultimate-guide-to-arr · deck
The Ultimate Guide To ARR
72 pages · 4 arc beats · 2 loops
The Ultimate Guide To ARR
the-ultimate-guide-to-arr arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 41 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 5 slides 100% 5/5 slides 100% 5/5 slides · 14 hits — 0/5 slides
40% 2/5 slides — 0/5 slides
100% 5/5 slides — 0/5 slides
Need 7 slides 100% 7/7 slides 100% 7/7 slides · 43 hits — 0/7 slides
71.4% 5/7 slides · 6 hits 28.6% 2/7 slides 100% 7/7 slides 71.4% 5/7 slides Satisfaction 20 slides 100% 20/20 slides 100% 20/20 slides · 113 hits — 0/20 slides
55% 11/20 slides · 12 hits 40% 8/20 slides 100% 20/20 slides 100% 20/20 slides · 27 hits Action 9 slides 100% 9/9 slides 100% 9/9 slides · 40 hits — 0/9 slides
77.8% 7/9 slides 22.2% 2/9 slides 100% 9/9 slides 100% 9/9 slides Slide inventory
72 every slide · same image gating as the playbook
01
The slide features a repeating pattern of plus and minus signs, likely representing growth and churn.front_matter
Open slide detailBeat · Attention
06
Personal narrative slide setting the stage for a business framework.establish_context
07
The slide serves as a preface or introduction to a book or guide.establish_context
08
The slide uses a conversational, slightly provocative tone to establish empathy with the reader's struggle.frame_problem
Open slide detailBeat · Need
10
Includes a pull-quote from Benn Stencil.establish_context
11
The text uses an analogy of an oxygen mask to emphasize the priority of understanding ARR before other business metrics.establish_context
12
The diagram illustrates ARR as the central hub for various business metrics.establish_context
14
Includes a pull-quote style box containing a personal narrative.transition
15
The slide uses a personal narrative style to introduce the concept of ARR decomposition.establish_context
Open slide detailLoop · Logic Chain
16
The slide serves as an educational page explaining SaaS metrics, specifically Total ARR and Net New ARR.analyze_data
Open slide detailLoop · Logic Chain
17
The slide uses a combination bar and line chart to show monthly ARR trends.analyze_data
Open slide detailLoop · Logic Chain
18
The slide explains the components of Net New ARR and provides a real-world example from Snowflake regarding forecasting.establish_context
Open slide detailLoop · Logic Chain
20
Page 20 of a document, likely a textbook or guide on SaaS metrics.establish_context
Open slide detailLoop · Logic Chain
22
The slide uses the 'leaky bucket' metaphor to explain churn.present_solution
Open slide detailLoop · Logic Chain
23
This slide provides a conceptual definition of 'Restart ARR' and its role in SaaS metrics hygiene.summarize
Open slide detailLoop · Logic Chain
24
Page 24 of a document, likely a textbook or guide on SaaS metrics.summarize
Open slide detailLoop · Logic Chain
25
Includes a reference to Jeff Bezos's 2000 shareholder letter.transition
Open slide detailLoop · Logic Chain
26
The slide includes a quote from Jeff Bezos and a stacked area chart showing Slack's ARR growth by cohort.analyze_data
Open slide detailLoop · Logic Chain
27
The slide includes a conceptual framework for interpreting NRR percentages (<100%, 100%, >100%).present_framework
Open slide detailLoop · Logic Chain
28
Discusses the impact of pricing changes on cohort behavior and defines the calculation steps for NRR.analyze_data
Open slide detailLoop · Logic Chain
29
Includes two distinct cohort analysis tables (Figure 3.3 and 3.4) illustrating different normalization methods for revenue retention.analyze_data
Open slide detailLoop · Logic Chain
30
Includes a detailed data table illustrating the calculation of GRR for June 2023.present_framework
Open slide detailLoop · Logic Chain
31
Includes a personal anecdote about the challenges of aligning ARR forecasts at Intercom.transition
Open slide detailLoop · Logic Chain
32
The slide uses a narrative approach, referencing a 'Bobby's story' to illustrate the pain of misaligned ARR metrics.transition
Open slide detailLoop · Logic Chain
33
This slide provides operational definitions for SaaS metrics and CRM data architecture.present_framework
Open slide detailLoop · Logic Chain
34
The slide provides operational best practices for SaaS metrics reporting.present_framework
Open slide detailLoop · Logic Chain
35
This slide provides a framework for ARR calculation logic regarding discount treatment.present_framework
Open slide detailLoop · Logic Chain
36
This slide continues a discussion on ARR calculation methodology, specifically focusing on accounting for non-recurring adjustments.present_framework
Open slide detailLoop · Logic Chain
37
This slide provides accounting/financial reporting principles for SaaS metrics.present_framework
Open slide detailLoop · Logic Chain
38
The slide provides a two-question diagnostic test to determine if overages are relevant to a business model.analyze_data
Open slide detailLoop · Logic Chain
39
This slide provides strategic advice on revenue recognition and reporting methodology.present_framework
Open slide detailLoop · Logic Chain
40
This appears to be a continuation of a previous slide, focusing on the limitations of invoice-based ARR reporting.present_framework
Open slide detailLoop · Logic Chain
41
The slide provides operational best practices for financial reporting.present_framework
Open slide detailLoop · Logic Chain
42
Includes SQL snippets for data cleaning and deduplication.plan_implementation
Open slide detailLoop · Logic Chain
43
The slide uses a specific formula for ARR calculation as a framework for financial reporting.present_framework
Open slide detailLoop · Logic Chain
44
The slide highlights the complexity of manual ARR calculation using code.transition
45
The slide appears to be a page from a book or technical guide, focusing on ARR reporting best practices.summarize
46
This page outlines a data modeling process for ARR calculation, specifically describing the creation of Base, Clean, Date, and Padded ARR tables.present_framework
47
The slide uses a process flow diagram to illustrate the data transformation steps from Base ARR to Final ARR.present_framework
48
The slide provides a data schema example for ARR modeling, specifically highlighting date, product, and customer fields.present_framework
49
Page 49 of a larger document; focuses on data engineering logic for financial metrics.analyze_data
50
The slide provides a step-by-step methodology for data cleaning in the context of ARR calculation.present_framework
51
Technical documentation page for data modeling.present_framework
52
Technical documentation page describing data transformation steps for ARR analysis.present_framework
53
Includes SQL snippets for ARR categorization and a sample data table structure.present_framework
54
The slide illustrates a data architecture strategy for ARR reporting.present_framework
55
The slide provides a data dictionary or schema definition for ARR tracking.analyze_data
58
The slide describes a specific internal operational practice (daily KPI emails) and its cultural impact.summarize
59
This appears to be a page from a book or long-form report, focusing on operationalizing metrics.summarize
60
Includes a figure showing a historical spreadsheet-based reporting format.present_framework
61
The slide is a page from a book or report, featuring text commentary and a screenshot of a data visualization tool (Equals).illustrate_case
62
The slide uses a narrative approach to explain the importance of connecting operational metrics to financial outcomes (ARR) and introduces a mentor story about summarize
63
The slide uses a narrative structure to explain how a specific technical issue (email throttling) led to broader strategic insights about the signup process.illustrate_case
65
This appears to be a page from a book or long-form report, focusing on the philosophy of business metrics.summarize
66
The slide also introduces retention benchmarks but does not provide a table for them.compare_peers
67
The slide highlights the lack of standardization in retention metrics across public SaaS companies.compare_peers
68
The slide emphasizes using benchmarks as a guide rather than a rule, advocating for first-principles thinking.compare_peers
69
Includes a quote from Ibrahim Cisse, VP of Finance at Descript.summarize
70
This page serves as a bibliography or 'further reading' section for a presentation on SaaS business models.appendix