mysql-pitch-deck · pitchdeck
MYSQL Pitch Deck
186 pages · 4 arc beats · 2 loops
MYSQL Pitch Deck
mysql-pitch-deck arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 30 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 6 slides 100% 6/6 slides 100% 6/6 slides · 24 hits — 0/6 slides
100% 6/6 slides 83.3% 5/6 slides 100% 6/6 slides — 0/6 slides
Solution 11 slides 100% 11/11 slides 100% 11/11 slides · 28 hits — 0/11 slides
54.5% 6/11 slides 45.5% 5/11 slides 100% 11/11 slides — 0/11 slides
Market Size 3 slides 100% 3/3 slides 100% 3/3 slides · 14 hits — 0/3 slides
— 0/3 slides
100% 3/3 slides 100% 3/3 slides — 0/3 slides
Team 10 slides 100% 10/10 slides 100% 10/10 slides · 32 hits — 0/10 slides
— 0/10 slides
— 0/10 slides
100% 10/10 slides — 0/10 slides
Slide inventory
186 every slide · same image gating as the playbook
01
The slide serves as a meta-commentary on the deck itself, noting the $16m Series B raise.front_matter
06
The slide uses a 'Why Now' structure to justify the adoption of MySQL by framing it against market trends and enterprise needs.argue_timing
Open slide detailLoop · Why Now
10
The slide uses a visual metaphor of expanding circles over time to represent market expansion.plan_implementation
12
Slide uses external media validation to build credibility.cite_precedent
Open slide detailBeat · Market Size
13
The chart shows MySQL and Oracle9i performing similarly at the top of the throughput range.compare_peers
Open slide detailBeat · Market Size
14
The slide uses authority bias by citing a major financial institution and a major competitor to frame the business model as a threat to incumbents.cite_precedent
Open slide detailBeat · Market Size
15
Uses a 'David vs Goliath' framing to dismiss the threat of incumbents based on revenue metrics.size_opportunity
Open slide detailBeat · Problem
16
The slide uses a simple list-based segmentation to categorize the total addressable market.size_opportunity
Open slide detailBeat · Problem
17
The diagram uses a wedge shape to show penetration or presence across the three segments.size_opportunity
Open slide detailBeat · Problem
18
The diagram uses a process flow overlaying market segments to illustrate a phased expansion strategy.plan_implementation
Open slide detailBeat · Problem
19
The slide uses a process flow diagram to illustrate a phased strategy: entering select segments, acquiring leadership, and maintaining leadership.plan_implementation
Open slide detailBeat · Problem
20
The slide uses a flow-based diagram to show how market drivers (Linux, mid-market, cost pressure) influence the evolution of database categories.argue_timing
Open slide detailBeat · Problem
23
References Eric S. Raymond's famous essay on open-source software development.other
24
References Coase, Williamson, and Benkler to frame the economic theory behind open source production.establish_context
25
References Eric S. Raymond's 'The Cathedral and the Bazaar' essay.present_framework
29
This slide appears to be part of a strategic plan or internal presentation for MySQL.summarize
34
The slide uses a visual metaphor to convey the company's unique value proposition or market positioning.inspire_vision
Open slide detailBeat · Solution
36
The slide uses the visual metaphor of books to show the ubiquity of the product.establish_context
Open slide detailBeat · Solution
38
Classic open-source dual-licensing business model explanation.present_solution
Open slide detailBeat · Solution
40
The slide uses a flywheel-style circular process diagram to explain the business model.present_framework
Open slide detailBeat · Solution
44
The chart depicts the parent company MySQL AB in Sweden with 100% ownership of three regional subsidiaries, and its shareholder base.other
45
The slide highlights a clean balance sheet with no debt or deferred R&D costs.analyze_data
48
The slide presents a preliminary financial snapshot for the year 2002.analyze_data
49
The chart shows a clear upward trend in sales, crossing the cost level threshold around 2002-08.show_traction
50
The chart displays monthly variance (bars) and cumulative performance (lines) in EUR '000.analyze_data
51
The chart displays monthly cash flow (bars) and cumulative cash flow (line) in EUR '00.analyze_data
54
The chart uses a log-log scale. The initiatives are numbered 1-4. The legend indicates data series for 'when 300m', 'when 100m', '2003', '2002', and '2001'.analyze_data
55
The slide uses a list-based layout to represent customer segments by revenue brackets.show_traction
57
Includes a basic unit economics calculation for sales manager contribution.plan_implementation
62
The slide uses a custom matrix-like diagram to map sales channels to deal sizes and product types.present_framework
63
This slide outlines a sequential go-to-market strategy targeting ISVs, SIs, and enterprises.plan_implementation
64
Slide 64 from a MySQL pitch deck, citing external market research to validate open source adoption.show_traction
65
Slide from a 2003 MySQL pitch deck, highlighting the shift toward open source and multi-vendor strategies.establish_context
66
Uses a Venn-like diagram to represent the market space occupied by IBM, Oracle, and Microsoft, with a 'vacant' space indicating the opportunity.frame_problem
Open slide detailLoop · Cost Of Inaction
67
The slide uses a 'recipe' metaphor to structure the go-to-market strategy.plan_implementation
Open slide detailLoop · Cost Of Inaction
68
The slide appears to be a template or draft, containing 'XXX' placeholders for additional content.other
Open slide detailLoop · Cost Of Inaction
72
The diagram maps organizational hierarchy (left) to specific influence channels (right) that build recognition.present_framework
73
The diagram uses a hub-and-spoke model to show external influences on the CIO, with MySQL's specific strategies mapped to each influence.establish_context
74
This slide uses a 'soft sell' approach by highlighting existing adoption and community support.present_solution
78
The slide maps specific enterprise software companies to their respective layers in the technology stack, highlighting the ecosystem surrounding the DBMS.establish_context
80
This slide outlines hypothetical competitive threats from major incumbents in the database market.compare_peers
85
The slide outlines a phased growth strategy with a specific financial and temporal estimate for Step 1.plan_implementation
87
The slide uses a dual-axis approach: vertical for visibility (In/Under the radar) and horizontal for execution steps (Demonstrate/Ramp up).plan_implementation
90
The chart uses a grouped bar format to compare three distinct financial scenarios over a six-year period.analyze_data
91
The chart uses a dual-axis style representation (bars for annual, line for cumulative) despite the axis labels being shared.analyze_data
92
The chart displays a mix of positive and negative values, with EBIT represented by bars, CapEx by smaller bars, and FCF and Cumulative FCF by lines.analyze_data
93
The chart uses a combination of bar (Cash Flow) and line (Capital Requirement) elements.plan_implementation
94
The chart uses a combination of bar and line elements to show financial performance over time.analyze_data
103
The slide categorizes roles into 'Firmly in place', 'Advancing, filling', 'VPs to be hired', and 'Directors to be hired / promoted'.plan_implementation
Open slide detailBeat · Team
106
The slide uses a tiered classification system to group competitors by market size.compare_peers
107
The table uses checkmarks to indicate feature presence, dashes for absence, and question marks for uncertainty regarding competitors.compare_peers
112
This slide uses a rhetorical question-and-answer format to dismiss competitive threats.compare_peers
116
The slide explicitly states that the content is being removed to limit distribution within the VC community.transition
118
Includes specific pre-money valuation, target raise amount, option pool expansion, and investor preferences.state_next_steps
121
The slide contains a list of bullet points inside a grey box, with 'VC:S' and 'Conference' visible on the right side.plan_implementation
124
This slide details the specific components required in an investment offer letter, including valuation, board representation, and feedback on the business plan.plan_implementation
128
Includes a handwritten-style note at the bottom: 'Hans: please scrutinise and make changes!'analyze_data
132
This slide describes the open-source development model of MySQL AB in 2003.establish_context
133
This slide outlines the internal engineering philosophy of the MySQL team.present_framework
134
This slide outlines a specific software development lifecycle (SDLC) methodology.present_framework
136
The diagram illustrates the modular nature of the MySQL database system, separating the SQL layer, storage engines, and client interfaces.present_solution
137
The slide illustrates the layered architecture of the LAMP stack and mentions variations like WAMP and NAMP.establish_context
138
The slide depicts a classic hub-and-spoke architecture for database connectivity.establish_context
141
The slide uses a question-based headline to address potential objections or misconceptions about the technology.frame_problem
142
This slide outlines the pre-history and initial development phase of the MySQL database.other
143
Historical context slide detailing early business model and operational strategy.establish_context
146
The slide uses a 'social proof' strategy by listing well-known companies and suggesting a Google search query to find more users.show_traction
155
Historical slide from 2003 detailing technical capabilities of MySQL 4.0.present_solution
162
Technical slide highlighting specific SQL commands and engine optimizations.present_solution
167
Technical documentation slide showing code snippets for table creation, sorting, and conversion.present_solution
173
The slide shows a legacy GUI tool for MySQL database administration.present_solution
176
The slide uses a layered architecture diagram to explain how MySQL interacts with different storage engines like MyISAM, InnoDB, and InMemory.present_framework
178
Technical slide describing a specific database storage engine component.present_solution
180
The diagram uses a 2x2 matrix-like layout to distinguish between Log files and Table space, and between In-memory and On-disk components.present_framework
181
Technical architecture diagram showing the relationship between Tablespace, Segments, Extents, Pages, and Rows.present_framework
182
The slide uses a tree-based diagram to show how non-leaf index pages point to leaf pages, which in turn point to actual data rows (clustered) or primary key valpresent_framework