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Procore · pitchdeck

Procore | IPO Presentation Deck | 38 slides

38 pages · 5 arc beats · 2 loops

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Procore | IPO Presentation Deck | 38 slides

Procore · 2022-06
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 46 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Market Size 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits
— 0/2 slides
100% 2/2 slides · 3 hits 50% 1/2 slides 100% 2/2 slides · 5 hits 50% 1/2 slides Problem 4 slides 100% 4/4 slides 100% 4/4 slides · 20 hits
— 0/4 slides
100% 4/4 slides · 5 hits 75% 3/4 slides 100% 4/4 slides · 9 hits 100% 4/4 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 13 hits
— 0/2 slides
50% 1/2 slides 50% 1/2 slides 100% 2/2 slides · 4 hits
— 0/2 slides
Business Model 2 slides 100% 2/2 slides 100% 2/2 slides · 14 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides · 4 hits
— 0/2 slides
Traction 36 slides 100% 36/36 slides 100% 36/36 slides · 201 hits
— 0/36 slides
36.1% 13/36 slides · 15 hits 33.3% 12/36 slides 100% 36/36 slides · 46 hits 16.7% 6/36 slides

Slide inventory

38
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
other
Open slide detail
03
Includes detailed definitions of ARR and customer counting methodology in the footer.show_traction
Open slide detailBeat · Traction
04
Uses a background image of a city skyline to emphasize the scale of the industry.size_opportunity
Open slide detailBeat · Market Size
05
Uses a McKinsey Industry Digitization Index chart to visually position construction as one of the least digitized industries.frame_problem
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
06
The slide uses a hub-and-spoke diagram to show the General Contractor at the center of various stakeholders, with smaller versions of the same diagram surroundiframe_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
07
The diagram uses a swimlane-style layout to show interactions between Owner, General Contractor, Specialty Contractor, and Architect/Engineer.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
08
frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
09
Uses a combination of industry statistics and social proof to validate the 'why now' (pandemic resilience) narrative.argue_timing
Open slide detailBeat · TractionLoop · Why Now
10
Uses a list-based framework to present evidence for market timing.argue_timing
Open slide detailBeat · TractionLoop · Why Now
11
summarize
Open slide detailBeat · Traction
12
present_solution
Open slide detailBeat · Business Model
13
Uses a three-column layout with headshots and specific value statements for each stakeholder group.illustrate_case
Open slide detailBeat · Business Model
14
Uses a split-screen layout to contrast two different market sizing approaches.size_opportunity
Open slide detailBeat · Traction
15
The slide uses two donut charts to visualize market penetration and product cross-sell potential.size_opportunity
Open slide detailBeat · Traction
16
The diagram uses a hexagonal, layered structure to represent the platform stack.present_solution
Open slide detailBeat · Solution
17
The slide uses a circular process diagram to represent a flywheel effect.show_traction
Open slide detailBeat · Solution
18
The slide uses a grid layout to categorize third-party integrations by industry function.show_traction
Open slide detailBeat · Traction
19
The slide uses a timeline framework to illustrate inorganic growth strategy.show_traction
Open slide detailBeat · Traction
20
Uses a cross-multiplication visual style to imply a matrix of GTM variables.plan_implementation
Open slide detailBeat · Traction
21
Uses a central hub-and-spoke style diagram to contrast non-digital incumbents with digital competitors.compare_peers
Open slide detailBeat · Traction
22
The slide uses a two-column list format to present value propositions.present_solution
Open slide detailBeat · Traction
23
The slide uses a background photo of a construction site to contextualize the data.show_traction
Open slide detailBeat · Traction
24
Slide 24 of a pitch deck, includes footer disclaimer and page number.show_traction
Open slide detailBeat · Traction
25
The slide uses a bar chart to visually represent the 30x growth in platform adoption between 2015 and 2021.illustrate_case
Open slide detailBeat · Traction
26
The slide uses a three-column layout to showcase different pillars of the Procore.org initiative.show_traction
Open slide detailBeat · Traction
27
other
Open slide detailBeat · Traction
28
summarize
Open slide detailBeat · Traction
29
The slide highlights a 23% revenue growth and 20% customer growth, with a specific definition of 'Total customers' provided in the footer.show_traction
Open slide detailBeat · Traction
30
The slide uses annotations to explain the impact of COVID on retention trends.show_traction
Open slide detailBeat · Traction
31
The slide uses line charts to demonstrate operational efficiency (leverage) by showing declining operating expenses as a percentage of revenue and improving maranalyze_data
Open slide detailBeat · Traction
32
plan_implementation
Open slide detailBeat · Traction
33
The table tracks Gross Margin, S&M, R&D, G&A, and Operating Margin.analyze_data
Open slide detailBeat · Traction
34
The slide features a background image of a construction tool shelf.appendix
Open slide detailBeat · Traction
35
appendix
Open slide detailBeat · Traction
36
Contains detailed methodology for TAM calculation including sources (McKinsey, Deloitte, Gartner, Frost & Sullivan) and exclusions.appendix
Open slide detailBeat · Traction
37
Fiscal year ends on December 31. Numbers may not foot due to rounding.analyze_data
Open slide detailBeat · Traction
38
Fiscal year ends on December 31. Numbers may not foot due to rounding.analyze_data
Open slide detailBeat · Traction