BigCommerce | Investor Day Presentation Deck | 81 slides

BigCommerce · 2022-05
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
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Slide inventory

81
every slide · same image gating as the playbook
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Slide 1
front_matter
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front_matter
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front_matter
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transition
Open slide detailBeat · Problem
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Includes a logo grid of enterprise clients and a list of strategic positioning pillars.establish_context
Open slide detailBeat · Problem
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The matrix uses a 2x2 layout to position BigCommerce in the Enterprise/SaaS quadrant.compare_peers
Open slide detailBeat · Problem
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Uses a simple linear spectrum diagram to position the brand.present_framework
Open slide detailBeat · Problem
09
The slide uses a layered architecture diagram to show the relationship between platform features, the core commerce engine, and external integrations.present_solution
Open slide detailBeat · Problem
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The slide uses a logo-grid approach to demonstrate the 'best-of-breed' concept.present_framework
Open slide detailBeat · Solution
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The slide uses a logo-grid framework to demonstrate market reach across diverse verticals.establish_context
Open slide detailBeat · Solution
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Uses Clayton Christensen's Disruptive Innovation framework.present_framework
Open slide detailBeat · Solution
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prioritize
Open slide detailBeat · Solution
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transition
Open slide detailBeat · Solution
15
The slide uses a stacked bar chart for revenue growth and a pie chart for market segmentation.size_opportunity
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
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The slide uses a dual-chart layout to demonstrate the shift in business mix. Y/Y growth metrics are provided for the Enterprise ARR segment.analyze_data
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
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The slide uses a Forrester Wave chart, which is a proprietary 2x2-style matrix for vendor evaluation.compare_peers
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
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The NPS chart shows a strong skew toward 8-10. The demographic charts provide context on the survey sample composition.analyze_data
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
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transition
Open slide detailBeat · Market SizeLoop · Cost Of Inaction
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The chart uses a diagonal line to represent growth in complexity over time, with specific product feature releases annotated at different intervals.present_solution
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Arrows point to Multi-Storefront, Multi-location Inventory, and Customer Segmentation, indicating recent feature maturity.present_framework
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Shows a hub-and-spoke model where a central management dashboard controls multiple distinct storefronts.present_solution
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The slide uses a 'flywheel' concept to describe the partner ecosystem, though it is not visually depicted as a circular diagram.present_solution
24
transition
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transition
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size_opportunity
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Uses a split-screen layout to contrast native vs. acquired capabilities.present_solution
28
The slide uses a Forrester Wave chart to validate market positioning.cite_precedent
29
The slide uses three distinct industry benchmarks (G2, Paradigm, IDC) to validate market standing.compare_peers
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The slide uses a logo-grid layout to demonstrate market breadth across seven distinct industry verticals.other
31
The slide features a stylized layered diamond graphic representing the 'headless' concept.transition
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establish_context
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size_opportunity
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The slide uses a quote from an IDC report and a corresponding IDC MarketScape chart to validate BigCommerce's market position.cite_precedent
35
The slide uses a logo-grid layout to categorize partners and includes a specific callout regarding Shopify's monolithic approach.compare_peers
36
The slide uses a logo-grid layout to demonstrate market adoption across different headless platforms.establish_context
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transition
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establish_context
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The slide uses a Venn diagram to show the overlap of three business models in the current digital landscape.present_framework
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establish_context
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frame_problem
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The slide outlines a 10-point framework for omnichannel commerce functionality.present_framework
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The slide uses a stepped layout to represent progression from Build to Innovate to Grow.present_framework
44
The diagram shows a hub-and-spoke model where Feedonomics is the central hub connecting BigCommerce to external platforms.present_solution
45
The slide uses a hub-and-spoke architecture to visualize data flow from source systems to end channels.present_framework
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The slide uses a column-based layout to map specific software vendors to functional categories.present_solution
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transition
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The slide uses a three-column layout to categorize product features under three strategic pillars.summarize
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The slide uses a Gantt-style timeline to illustrate market entry sequencing.plan_implementation
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establish_context
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The slide is a visual representation of a Forbes article page.illustrate_case
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The slide contains a table of 14 companies with star ratings, a photo of Jeroen van Meel, and a Dutch-language article about BigCommerce.summarize
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The slide uses a dark theme with blue color-coding to distinguish between two categories of market presence.establish_context
54
The slide serves as social proof of market presence and recognition in the APAC region.illustrate_case
55
The slide shows a comparison or progression of a checkout UI, specifically focusing on the integration of regional payment wallets like PhonePe, Amazon Pay, andillustrate_case
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The slide uses a color-coded map to visualize market presence in the LATAM region.establish_context
57
The slide uses a screenshot of a news article from 'Expansion' magazine to validate the company's regional expansion strategy.illustrate_case
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transition
Open slide detailBeat · Financials
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front_matter
Open slide detailBeat · Financials
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analyze_data
Open slide detailBeat · Financials
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The slide uses a hub-and-spoke diagram to connect high-level financial metrics to customer segment definitions.analyze_data
Open slide detailBeat · Financials
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The slide uses a before-after comparison to illustrate strategic growth.present_framework
Open slide detailBeat · Financials
63
The slide uses a pie chart to illustrate the split between enterprise and non-enterprise accounts, surrounded by key performance indicators.analyze_data
Open slide detailBeat · Financials
64
The slide establishes the scope of the 'Enterprise' segment by defining both the quantitative threshold ($1M GMV) and qualitative operational requirements.establish_context
Open slide detailBeat · Financials
65
The chart includes an IPO marker at 3Q20. Note clarifies that growth rates include both organic and inorganic growth.analyze_data
Open slide detailBeat · Financials
66
The slide uses a dual-chart layout to demonstrate the shift in business mix toward enterprise customers.analyze_data
Open slide detailBeat · Financials
67
The slide uses a stacked bar chart to visualize cohort retention and growth, explicitly comparing enterprise and non-enterprise segments.analyze_data
Open slide detailBeat · Financials
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The chart highlights year-over-year growth percentages and absolute dollar values for ARPA.analyze_data
Open slide detailBeat · Financials
69
transition
Open slide detailBeat · FinancialsLoop · Quick Win Big Bet
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The slide uses a layered, cascading box layout to represent different growth pillars.present_framework
Open slide detailBeat · FinancialsLoop · Quick Win Big Bet
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The slide uses a comparative structure to validate the ROI of enterprise-focused product investments.analyze_data
Open slide detailBeat · FinancialsLoop · Quick Win Big Bet
72
The slide uses a Gantt-style timeline to illustrate market entry phases.plan_implementation
Open slide detailBeat · FinancialsLoop · Quick Win Big Bet
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The chart uses a stacked bar approach to show revenue, costs, and net contribution over time.analyze_data
Open slide detailBeat · Financials
74
The slide uses a hub-and-spoke diagram to illustrate the technical integration of Feedonomics.analyze_data
Open slide detailBeat · Financials
75
The slide uses a 2x3 grid layout to categorize revenue sources.summarize
Open slide detailBeat · Financials
76
The slide uses a numbered list format to categorize revenue streams and maps them to strategic initiatives.analyze_data
Open slide detailBeat · Financials
77
transition
Open slide detailBeat · Financials
78
The table uses a common-size format (percentage of revenue) to demonstrate operating leverage.analyze_data
Open slide detailBeat · Financials
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summarize
Open slide detailBeat · Financials
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summarize
Open slide detailBeat · Financials
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summarize
Open slide detailBeat · Financials