Upwork | Investor Presentation Deck | 37 slides

Upwork · 2022-04
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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3
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Slide inventory

37
every slide · same image gating as the playbook
01
Slide 1
front_matter
03
summarize
04
establish_context
05
establish_context
06
Uses a five-column icon-based layout to present core investment theses.summarize
07
Uses a simple multiplication equation to visualize market sizing.size_opportunity
Open slide detailBeat · Market Size
08
The slide uses a vertical list of pill-shaped containers connected to the Upwork logo, suggesting a unified platform strategy.present_solution
Open slide detailBeat · Market SizeLoop · Logic Chain
09
summarize
Open slide detailLoop · Logic Chain
10
Uses a horizontal timeline/phasing framework to categorize strategic growth levers.plan_implementation
Open slide detailLoop · Logic Chain
11
The slide uses a horizontal spectrum to categorize competitors by service model.compare_peers
Open slide detailBeat · Competition
12
present_solution
Open slide detailBeat · Competition
13
The slide outlines the consolidation of two legacy plans into a single new plan, highlighting feature availability and fee changes.present_solution
14
The slide uses a tiered comparison structure to show feature inclusion.present_framework
15
The slide uses a flywheel model to explain network effects.present_framework
16
The slide uses an L-shaped axis diagram to represent growth dimensions.present_framework
17
The slide uses a numbered process flow to detail specific marketing initiatives.plan_implementation
18
The slide uses a funnel diagram to illustrate market penetration and opportunity sizing.size_opportunity
19
The slide uses a standard ESG framework (Environment, Social, Governance) to categorize corporate responsibility efforts.summarize
Open slide detailLoop · Why Now
20
summarize
Open slide detailLoop · Why Now
21
transition
Open slide detailBeat · Financials
22
Includes non-GAAP financial measures disclaimer.summarize
Open slide detailBeat · Financials
23
The chart uses a combination of bar (Active Clients) and line (YoY Growth) to visualize performance trends.analyze_data
Open slide detailBeat · Financials
24
The chart uses a combination of bar and line graphs to visualize growth trends.analyze_data
Open slide detailBeat · Financials
25
The slide uses a dual-axis approach (bar for absolute, line for growth) to visualize two key business metrics.analyze_data
Open slide detailBeat · Financials
26
The table presents non-GAAP financial data, excluding items like SBC and amortization.analyze_data
Open slide detailBeat · Financials
27
summarize
Open slide detailBeat · Financials
28
Figures are in millions.analyze_data
29
The table shows adjustments for stock-based compensation and humanitarian response efforts.analyze_data
30
Figures are in millions.analyze_data
31
Figures are in millions.analyze_data
32
Figures have been rounded.analyze_data
33
transition
34
The slide uses a two-column layout to present 8 executive profiles, each including a headshot, name, title, tenure, and logos of past employers.other
36
The slide uses a visual flow (arrows with dollar signs) to represent revenue streams.present_framework
37
present_framework