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Rocket Companies · pitchdeck

Rocket Companies | Investor Presentation Deck | 47 slides

47 pages · 5 arc beats · 2 loops

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Rocket Companies | Investor Presentation Deck | 47 slides

Rocket Companies · 2022-02
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 39 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Market Size 4 slides 100% 4/4 slides 100% 4/4 slides · 18 hits
— 0/4 slides
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50% 2/4 slides 100% 4/4 slides · 12 hits 100% 4/4 slides · 6 hits Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
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100% 1/1 slides
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100% 1/1 slides · 3 hits 100% 1/1 slides Product 16 slides 100% 16/16 slides 100% 16/16 slides · 77 hits
— 0/16 slides
31.3% 5/16 slides 37.5% 6/16 slides 100% 16/16 slides · 37 hits 100% 16/16 slides · 18 hits Solution 16 slides 100% 16/16 slides 100% 16/16 slides · 77 hits
— 0/16 slides
31.3% 5/16 slides 37.5% 6/16 slides 100% 16/16 slides · 37 hits 100% 16/16 slides · 18 hits Team 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits
— 0/2 slides
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100% 2/2 slides 100% 2/2 slides

Slide inventory

47
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
other
Open slide detail
03
Uses a polaroid-style image of the founder to establish historical context.inspire_vision
Open slide detailLoop · Golden Circle
04
The slide uses a mix of large metrics and a product screenshot to establish scale.show_traction
Open slide detailLoop · Golden Circle
05
The slide uses a hub-and-spoke diagram to connect various consumer products to the core platform pillars, with culture as the foundation.present_solution
Open slide detailBeat · ProductLoop · Golden Circle
06
summarize
Open slide detailBeat · ProductLoop · Golden Circle
07
The slide uses a low-angle architectural photo to convey scale and urban density.transition
Open slide detailBeat · ProblemLoop · Golden Circle
08
size_opportunity
Open slide detailBeat · Market SizeLoop · Golden Circle
09
Used to establish the pain point of home buying.frame_problem
Open slide detailBeat · Market SizeLoop · Golden Circle
10
The slide uses a bar chart to highlight the target demographic (20-34) within the broader population context.size_opportunity
Open slide detailBeat · Market SizeLoop · Golden Circle
11
Uses a bar chart to illustrate market fragmentation in mortgage vs. consolidation in other sectors.size_opportunity
Open slide detailBeat · Market SizeLoop · Golden Circle
12
The slide uses a large number '2' to indicate it is the second section of the presentation.transition
Open slide detailBeat · ProductLoop · Golden Circle
13
Uses a before-after-framing approach to contrast legacy vs. modern UX.compare_peers
Open slide detailBeat · ProductLoop · Golden Circle
14
The slide uses a list of value propositions on the left and a visual product demo (screenshots of the app) on the right.present_solution
Open slide detailBeat · ProductLoop · Golden Circle
15
The slide uses a process flow diagram to show the customer journey and a bottom box to illustrate the revenue buildup per transaction.present_solution
Open slide detailBeat · ProductLoop · Golden Circle
16
The slide uses screenshots of mobile applications to demonstrate the breadth of the Rocket ecosystem.present_solution
Open slide detailBeat · ProductLoop · Golden Circle
17
The slide uses a circular flow diagram to connect the proprietary software foundation to the resulting 3x industry average productivity.present_solution
Open slide detailBeat · ProductLoop · Golden Circle
18
The slide uses a photo of a customer service representative to humanize the 'Rocket Cloud Force' concept.show_traction
Open slide detailBeat · ProductLoop · Golden Circle
19
The slide highlights two primary channels: Rocket Pro (web/mobile interface) and API Platform (data/communication/work management services).present_solution
Open slide detailBeat · ProductLoop · Golden Circle
20
The slide highlights a B2B2C strategy leveraging the Salesforce ecosystem.present_solution
Open slide detailBeat · ProductLoop · Golden Circle
21
Includes footnotes for data sources and deal context.show_traction
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22
The slide uses a large number '3' to indicate its position in a sequence of key messages.transition
Open slide detailLoop · Golden Circle
23
The slide features a video player interface showing a Rocket Companies commercial featuring Anna Kendrick and Barbie.show_traction
Open slide detailLoop · Golden Circle
24
The slide uses visual examples of sports sponsorships (golf, racing, Super Bowl) to demonstrate brand visibility.other
Open slide detailLoop · Golden Circle
25
Visualizes brand authority through award counts and customer metrics.show_traction
Open slide detailLoop · Golden Circle
26
The slide uses a metaphorical image of someone changing a lightbulb, likely representing home improvement or 'bright ideas' related to the platform.transition
Open slide detailLoop · Golden Circle
27
The slide uses a circular flywheel diagram to illustrate the self-reinforcing nature of their business model.present_framework
Open slide detailLoop · Golden Circle
28
Includes visual representation of the platform interface and partner logos.show_traction
Open slide detailLoop · Golden Circle
29
The chart combines bar charts for volume ($ in B) and a line chart for market share (%).show_traction
Open slide detailLoop · Golden Circle
30
The chart uses a red bar for Rocket Mortgage and purple bars for competitors to visually distinguish the leader.compare_peers
Open slide detailLoop · Golden Circle
31
Uses a combination of bar charts and callout circles to contrast internal performance with industry benchmarks.show_traction
Open slide detailLoop · Golden Circle
32
The slide emphasizes the lifetime value of clients through retention and cross-selling.show_traction
Open slide detailLoop · Golden Circle
33
Uses visual metaphors (house, car) and bar charts to highlight >10x and >3x growth metrics.show_traction
Open slide detailLoop · Golden Circle
34
Slide 5 of the deck, used as a thematic transition.transition
Open slide detailLoop · Golden Circle
35
The slide uses a visual layout with two executives on the left and three key metrics/points on the right.other
Open slide detailBeat · TeamLoop · Golden Circle
36
Tenure data is provided for each executive.other
Open slide detailBeat · TeamLoop · Golden Circle
37
The slide uses a circular visual motif to connect the concept of 'ISMs' to specific cultural tenets.inspire_vision
Open slide detailLoop · Golden Circle
38
The slide uses a timeline-like structure to display historical awards.show_traction
Open slide detailLoop · Golden Circle
39
This slide serves as a CSR/ESG impact summary.other
Open slide detailLoop · Golden Circle
40
appendix
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41
Includes annual and quarterly data for loan volume, margins, and profitability metrics.analyze_data
Open slide detailLoop · Golden Circle
42
The slide uses a grid-like layout to organize subsidiaries into five distinct business segments.establish_context
Open slide detailLoop · Golden Circle
43
Table provides unaudited financial data for 2019-2021.appendix
Open slide detailLoop · Golden Circle
44
Includes a footnote explaining the MSR valuation adjustment.appendix
Open slide detailLoop · Golden Circle
45
This is a standard financial disclosure slide providing a bridge between GAAP net income and non-GAAP Adjusted Net Income.analyze_data
Open slide detailLoop · Golden Circle
46
appendix
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47
front_matter
Open slide detailLoop · Golden Circle